Developing new value for 30 years, photo: shutterstock Mikio Masawaki-General director, Sapporo Vietnam Sapporo officially entered the Vietnamese market in 2011. At the beginning, we invested more than $50 million into building Long An Brewery to Japanese standards to ensure the quality of Sapporo products in Vietnam. Beside Japan, this is our first overseas brewery. Vietnam is one of the most interesting and dynamic beer markets in the world, with high potential growth supported by many beer lovers. With the mission, “Contribute to enriching Vietnamese cuisine,” Sapporo Vietnam offers consumers safe and high-quality beer products according to Japanese standards and also the best match to Vietnamese consumers’ taste. According to our Brand Health Research in 2018, our flagship brand – Sapporo Premium Beer – is trusted by nearly 100 per cent of target customers, and it is gradually becoming a unique brand in the premium beer segment. Sapporo Premium Beer … [Read more...] about Developing new value for 30 years
Which currency has the most value
VietNamNet Bridge – The consumer price index (CPI) in the last three months saw the sharpest increases in comparison with the same periods of the past 20 years. High inflation is the result of a combination of factors Suppose that the CPI increase of the whole country in November is equal to that of HCM City, or 1.73 percent. The CPI would increase by 9.44 percent in the first 11 months of 2010 and increase by 10.95 percent over the same period of the last year, exceeding the initially targeted level of eight percent. The high CPI increases in the last three months surprised many people, because the CPI was well controlled in the months before. The CPI increases in the last thee months (September, October and November) were the highest ones in the same periods of the past 20 years. Official statistics show that the credit growth rate in the first 10 months of the year only reached 22.5 percent, while the M2 money supply increased by 21.7 percent. The … [Read more...] about Why has the inflation rate climbed to the peak of the last 20-years?
The Hanoitimes - The November Market Review by global rice market news provider Oryza has shown that that the price of Vietnamese rice remains the most expensive across Asia. By Tuan Minh … [Read more...] about Price of Vietnamese rice remains the most expensive
The mantle of biggest robusta grower isn’t enough for Vietnam. It wants to be known as an instant coffee maker, stocking tins and jars on shelves across the world. Nestle SA and Olam International Ltd. have already invested in coffee-processing facilities in the country to tap into surging instant-coffee demand as Vietnam seeks to boost export earnings by shipping more processed products. About 15 percent of its total output will be used to make the soluble variety by 2020, about three times the current level, according to the Agriculture Ministry. Global instant coffee consumption surged 62 percent in the past decade, beating a 20 percent increase in roasted and ground beans, U.S. Department of Agriculture data show. Annual demand will rise about 3 percent in the next three to five years, Olam estimates, amid growing appeal in emerging markets for the ease of getting a brew ready by simply adding hot water. “In Asia especially, the convenience of instant coffee is … [Read more...] about Instant coffee demand brings Vietnam up the caffeine value chain
Undervalued currency may undermine sentiment to reform The Saigon Times Daily Dan Svensson, portfolio manager of the Vietnam Debt Fund (VDeF) under Dragon Capital, spoke with The Saigon Times Daily over Vietnam’s monetary policy and related issues in the short and middle terms. Excerpts: The Saigon Times Daily: Some experts suggest a wider trading band between the U.S. dollar and Vietnam dong following China’s strong yuan devaluation last week. Do you agree with them? - Dan Svensson: It is hard to pinpoint an optimal exchange rate but generally it may be a good idea to ease the peg to the U.S. dollar and widen the trading band. That would initially probably result in further depreciation of the local currency. At the same time Vietnam should not only rely on exchange rate policy to stay competitive in export markets. Vietnam should not become dependent on a weak dong but instead increased competiveness must be achieved through improved infrastructure and structural … [Read more...] about Undervalued currency may undermine sentiment to reform