SINGAPORE: Two months after it was launched to massive hype and near hysteria, reports are suggesting there is now a declining interest in Pokemon Go, the augmented reality mobile game that allows players to capture virtual creatures. Experts that Channel NewsAsia spoke to said that the nature of the game and the way that it has been released in stages around the world contributed to the massive initial burst of popularity, and that a tailing off is not surprising. Marketing expert and founder of PRecious Communications, Lars Voedisch, said that developers may need to do more to sustain the game's appeal: "If you have 100-plus Pokemon, are you really happy (looking) for those few rare ones? What's next? How do developers keep interest high?" The initial interest in the game has been phenomenal, with 100 million global downloads within three weeks of its launch in July. That has resulted in crowds gathering at parks, outside shopping centres, and even at remote locations. From … [Read more...] about Pokemon Go: Can the global phenomenon sustain its success?