Vietnam digital marketing

Experts: Night-time economy expected to boost Hanoi tourism Ta Hien street in Hanoi Night-time economy is expected to develop Hanoi tourism, tourism experts and policymakers said. The Hanoi Old Quarter, locating in the downtown in Hoan Kiem district, is the most popular destination in the capital city. Tourists come here to explore ancient streets, craft products, local food or experience lives there. In the evening, streets become more crowded and lively with Hang Dao – Dong Xuan nigh fair and outdoor music performances. Since 2016, Hanoi has allowed Hoan Kiem district to pilot the extension of opening hour of bars and restaurants to 2am. As a result, their revenues increased by about 30 percent. Following the pilot, tourist arrivals in 2016 neared 1.4 million, up 22.8 percent from a year earlier. The figure went up to 1.95 million in 2017, nearly 2.2 million in 2018 and 2.5 million in 2019. The number of business households switching to hospitality services …

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Farming products are sold on a e-commerce platform. VNS Photo HÀ NỘI Farmer Đào Đức Hải, a member of a Tây Nguyên wild pig raising co-operative in Ea Kar District, the Central Highland province's of Đắk Lắk, finds it easy to use his smartphone to update his information and details on his 17 pigs via an app called AutoAgri. Each of his pigs has a mini web page where buyers, bankers and the agriculture management authority could learn all about the animal. Every pig has its own QR code too. Other members of the wild pig raising co-operative are using AutoAgri to apply digital technology in their farming for better production and market access. Nguyễn Thị Thành Thực, member of the Executive Committee of the Vietnam Digital Agriculture Association (VIDA), said that AutoAgri was a smart agricultural solution that allows users to digitalise data for each member of the co-operative. The users upload photos, videos and notes, making online asset books to monitor land, …

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Startup Sky Mavis with the game Axie Infinity has surprised the Vietnamese startup community when it reached a huge total market capitalization - US$2.4 billion - after three years since its release, a record time in the Asian technology world. Axie Infinity, a blockchain-based game developed by Vietnamese, is a favourite game of players in many Asian countries. Axie Infinity, a blockchain-based game developed by Vietnamese, is a favourite game of players in many Asian countries. Staying home during the time of Covid-19 epidemic, people in many Asian countries play this game to make money. According to CNBC, Axie Infinity has become a phenomenon in Cabanatuan in the Philippines. The highest record price for an Axie that was sold recently was 300 ETH (over $70,000). The man who stands behind Sky Mavis is Nguyen Thanh Trung, its founder and CEO. At the age of 29, Trung may become Vietnam's first tech billionaire. In May 2021, the startup successfully raised $7.5 …

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Transactions at SHB. The bank has continued to improve governance capacity, reform and renew human resource development as well as risk management to ensure credit growth and quality. — Photo courtesy of the bank HÀ NỘI — SHB is fully converging favourable factors for breakthrough growth thanks to its abundant financial health, determination to innovate comprehensively and aspiration to be a leader. In 2020, SHB closed the Habubank merger, a successful M&A deal in the banking and finance industry with impressive business results. This is considered as an "explosion" signalling the future of breakthrough growth for the bank ahead. The bank has continued to improve governance capacity, reform and renew human resource development as well as risk management to ensure credit growth and quality, towards Basel III and IFRS 9 international standards. In the first nine months of the year, SHB's consolidated before-tax profit reached VNĐ5.05 trillion (US$241.2 million), up …

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A view of Hoan Kiem Lake, a popular destination in Hanoi (Photo: VNA) Hanoi (VNA) – The fourth wave of COVID-19 has taken a heavy toll on tourism in Vietnam, including Hanoi, but it has also opened up opportunities to restructure this industry, change approaches to the market, and align products to travellers’ demand and the reality, according to insiders. In the capital city, the pandemic has forced up to 95 percent of travel businesses and agencies to shut down or suspend operations, 1,550 accommodation establishments to halt activities or shift to other sectors, and about 11,600 workers to take a furlough or terminate their labour contracts. Meanwhile, all tourist destinations had to close, and more than 90 percent of the transport fleet stopped working. Some enterprises have sought new ways to survive the situation such as providing charter flight and counseling services, many have even shifted their business lines. As relic sites, scenic landscapes, museums, and other …

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