Drinking tea has become a cultural practice in people’s lives, with a variety of products being consumed such as packaged tea, fruit tea, and milk tea. System expansion Vietnam's tea market is valued at US$3.1 billion in 2022 and is expected to reach approximate $3.7 billion by 2025, according to Statista statistics. A separate report on the milk tea market by Momentum Works and qlub showed that Vietnam is the third largest milk tea consuming market in Southeast Asia, with a scale of $362 million. Milk tea is inherently an easy product to copy while Vietnam is a price-sensitive market. However, a research by Momentum Works emphasized that price is not the only factor influencing customers' decision to buy a drink. Instead, that choice depends on the types of products offered in stores and the brand coverage. Established in 1968, Phuc Long is a tea and coffee brand that is popular with young people and distinguished by drinks that combine bold and typical flavors with a … [Read more...] about What makes Phuc Long a phenomenon in Vietnam?
Vietnam casualties by race
The week-long break applies to officials, public servants, and employees working at administrative and non-business agencies, political organisations and socio-political organisations. Civil servants will enjoy a seven-day break for the Lunar New Year (Tet holiday), the most important celebration in Vietnamese culture. Vietnam's longest traditional holiday will last from January 20 to 26, 2023. The five weekdays of celebration plus the weekend before the holiday make up the break seven days in total, according to a decision announced by the Ministry of Labour, Invalids and Social Affairs (MoLISA). This holiday period applies to officials, public servants, and employees, working at administrative, non-business agencies, political organizations, and socio-political organizations. Workers who are not officials or public servants will have their schedules arranged by their employers and will get compensatory leave if they need to work during the national holiday. … [Read more...] about Vietnam to have 7-day Tet holiday
Athletes register to participate in the 5th edition of the Techcombank HCM City International Marathon event that opened on December 9 in HCM City. — Photo courtesy of plo.vn The fifth edition of the Techcombank HCM City International Marathon event opened at the Marathon Village in HCM City on December 9. The event has attracted the participation of 14,000 local and international runners, including professional athletes, celebrities, and business leaders. The run will take place on December 11, with a series of special activities being organised from December 9 to 11. It is the largest annual marathon event in Viet Nam and also one of the races that have the highest number of foreign participants, according to the organisers. The event features four runs: a marathon (42.195 km), a half-marathon (21.1km), a 10km race, and a 5km race. There will also be a kid run. The route for the marathon begins at the Saigon Zoo and Botanical Gardens on Le Duan Street in District 1 and … [Read more...] about Nearly 14,000 runners join fifth Techcombank HCM City International Marathon