Many streets in Hanoi were turned into 'rivers' as a heavy downpour battered the Vietnamese capital city on Friday morning. The torrential rain started at around 5:20 am on Friday, according to the National Center for Hydro-meteorological Forecasting. Thuy Khe Street in Hanoi is turned into a 'river,' August 12, 2022. Photo: Nam Tran / Tuoi Tre The downpour resulted in serious flooding on Thang Long Avenue, Le Trong Tan Street, and Thuy Khe Street, among others. Knee-high rainwater was also recorded on such roads as Pham Hung, Nguyen Hoang, and Ton That Thuyet. The situation posed a lot of challenges for local residents during the morning commute as multiple vehicles broke down. Serious flooding on Thang Long Avenue in Hanoi, August 12, 2022. Photo: Thanh Chung / Tuoi Tre According to the National Center for Hydro-meteorological Forecasting, rainfall of 20-60 millimeters dampened northern localities as well as north-central Thanh Hoa … [Read more...] about Heavy downpour turns Hanoi streets into ‘rivers’
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Generali Vietnam shining at the Insurance Asia Awards 2022
The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022
[Uniqueness of Hanoi’s craft villages] Trach Xa villagers: Born to be skillful ‘ao dai’ tailors
Knowhow of a perfect Vietnamese traditional ‘ao dai’ comes to the tailors in Hanoi's suburb village almost naturally, contributing to enhancing the beauty of the Vietnamese women. For hundreds years, many generations of tailors in Trach Xa village have contributed to preserving and promoting the charm of the traditional Vietnamese costume. Hundreds-years-old craft village Charming Vietnamese girls in ao dai dress. Photo: Thanh Hai Legend has it that Emperor Dinh Tien Hoang fell in love with a beautiful girl of Trach Xa during his visit to the village. She became his wife and used her creativity to make outfits for the royal court. Trach Xa Village in Ung Hoa District, 60km away from Hanoi’s center, has been well known for hundreds of years for specializing in traditional ao dai making. But artisan Nghiem Van Dat says that the mother of this trade is Nguyen Thi Sen, who was very young when her sewing skills were put at the service of the royal family … [Read more...] about [Uniqueness of Hanoi’s craft villages] Trach Xa villagers: Born to be skillful ‘ao dai’ tailors