Street life sheet music

Many streets in Hanoi were turned into 'rivers' as a heavy downpour battered the Vietnamese capital city on Friday morning. The torrential rain started at around 5:20 am on Friday, according to the National Center for Hydro-meteorological Forecasting. Thuy Khe Street in Hanoi is turned into a 'river,' August 12, 2022. Photo: Nam Tran / Tuoi Tre The downpour resulted in serious flooding on Thang Long Avenue, Le Trong Tan Street, and Thuy Khe Street, among others. Knee-high rainwater was also recorded on such roads as Pham Hung, Nguyen Hoang, and Ton That Thuyet. The situation posed a lot of challenges for local residents during the morning commute as multiple vehicles broke down. Serious flooding on Thang Long Avenue in Hanoi, August 12, 2022. Photo: Thanh Chung / Tuoi Tre According to the National Center for Hydro-meteorological Forecasting, rainfall of 20-60 millimeters dampened northern localities as well as north-central Thanh Hoa … [Read more...] about Heavy downpour turns Hanoi streets into ‘rivers’

The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022

“The Second Proposal” enabled Generali to be consistently ranked top 1 in social media share of voice by YouNet Media during the campaign’s roll-out period, and significantly improve its brand awareness, consideration and preference scores with more than 40 million reaches, 35 million views and 10 million engagements achieved. The campaign has also contributed to Generali’s maintaining its market-leading position in R-NPS measuring overall customer satisfaction. “The Second Proposal” is an integrated marketing campaign launched by Generali on the occasion of 2022 Valentine's Day. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal messages, “love” buses dispatched on major streets of Hanoi and Ho Chi Minh City to carry meaningful messages of “lifetime bonding” from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, … [Read more...] about Generali Vietnam honored in the “Marketing Initiative of the Year” category

Bitexco Group’s Chairman Vu Quang Hoi and Representative of The Dwight Schools, Chancellor Stephen Spahn, signed an agreement to establish the international Dwight School Hanoi. Photo: Bitexco Group Bitexco, one of the leading multidisciplinary economic groups in Viet Nam, with a history of 37 years operating in the fields of real estate, hydropower, construction, financial investment, mining, oil and gas, has expanded its activities to education. On August 11, the Bitexco Group and The Dwight Schools, a leading global network of International Baccalaureate (IB) World Schools, officially formed a partnership to establish the international Dwight School Hanoi, which the group says will realise its ambition to enhance the quality of education and educate the future generation of Viet Nam. The future school will combine the 150-year legacy of excellence from Dwight, a pioneer in the International Baccalaureate program, to deliver the most advanced co-educational program from … [Read more...] about Bitexco develops international school in Ha Noi

Knowhow of a perfect Vietnamese traditional ‘ao dai’ comes to the tailors in Hanoi's suburb village almost naturally, contributing to enhancing the beauty of the Vietnamese women. For hundreds years, many generations of tailors in Trach Xa village have contributed to preserving and promoting the charm of the traditional Vietnamese costume. Hundreds-years-old craft village Charming Vietnamese girls in ao dai dress. Photo: Thanh Hai Legend has it that Emperor Dinh Tien Hoang fell in love with a beautiful girl of Trach Xa during his visit to the village. She became his wife and used her creativity to make outfits for the royal court. Trach Xa Village in Ung Hoa District, 60km away from Hanoi’s center, has been well known for hundreds of years for specializing in traditional ao dai making. But artisan Nghiem Van Dat says that the mother of this trade is Nguyen Thi Sen, who was very young when her sewing skills were put at the service of the royal family … [Read more...] about [Uniqueness of Hanoi’s craft villages] Trach Xa villagers: Born to be skillful ‘ao dai’ tailors