The ritual is held every year on the 7th day of the 7th lunar month, when the Chut people finish sowing seeds in holes on their land. They perform the ritual to tell genies and their ancestors about their work. They also pray for lush fields, fruitful orchards, good health, and good fortune. The holding of the “Filling the Holes” ritual aims to preserve, promote, and pass on folkloric customs and traditional rituals. At the same time, it contributes to preserving and promoting the traditional cultural values of the Chut ethnic minority group, towards them becoming typical cultural tourism products. On the occasion, presented 46 gift sets (including gifts and cash) were presented to Chut ethnic minority households./. VNA … [Read more...] about Chut ethnic minority celebrate “Filling the Holes” ritual
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Vietnam joins Foodex 2018 in Japan
Foodex is Asia’s the largest exhibition dedicated to food and drinks across Japan and the whole world. Up to 20 participating businesses come from cities and provinces with strength in agro-fisheries such as Ho Chi Minh City, Hanoi, Nghe An, BacGiang, NinhBinh, Dong Thap, Ben Tre, Can Tho, KienGiang, Lam Dong and Ca Mau. On display are Vietnamese specialty fruits, vegetables, processed aquatic products and fish oil, organic pepper, seedless lemon, rice-derived food, cakes and fruit drinks. Vietnam’s fruit and vegetable export to Japan hit 130 million USD in 2017, up nearly 70 percent. The four-day exhibition attracts 3,350 firms from 80 countries and territories worldwide, and 85,000 visitors.-VNA VNA … [Read more...] about Vietnam joins Foodex 2018 in Japan
Generali Vietnam shining at the Insurance Asia Awards 2022
The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022
Generali Vietnam honored in the “Marketing Initiative of the Year” category
“The Second Proposal” enabled Generali to be consistently ranked top 1 in social media share of voice by YouNet Media during the campaign’s roll-out period, and significantly improve its brand awareness, consideration and preference scores with more than 40 million reaches, 35 million views and 10 million engagements achieved. The campaign has also contributed to Generali’s maintaining its market-leading position in R-NPS measuring overall customer satisfaction. “The Second Proposal” is an integrated marketing campaign launched by Generali on the occasion of 2022 Valentine's Day. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal messages, “love” buses dispatched on major streets of Hanoi and Ho Chi Minh City to carry meaningful messages of “lifetime bonding” from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, … [Read more...] about Generali Vietnam honored in the “Marketing Initiative of the Year” category