Of the many cooking oils on the shelf at Big C Thang Long in Hanoi, 37-year-old Ms. Do Hong Van picked up a two-liter bottle of Big C soya oil. “I began using this cooking oil a few months ago, and its quality is no different to the cooking oils of famous brands, while its price is better,” she said. When shopping in supermarkets like Big C, Lotte Mart, and Aeon, it’s easy to find products such as cooking oil, fish sauce, rice, candy, sausages, eggs, other fresh food, and home appliances bearing a “home brand”, or the label of the retailer. Many choose these home brands because of their cheap price and trust the reputation of the retailer. For foreign retailers, the development of home brands is considered an important part of their development strategy in Vietnam’s retail market. Providing choice Home brands are not a new concept in Asia as they’ve been around for 20 years or more. In Vietnam, price is important to most consumers and … [Read more...] about Retailers shift towards own brands
Simply value brand
Developing new value for 30 years, photo: shutterstock Mikio Masawaki-General director, Sapporo Vietnam Sapporo officially entered the Vietnamese market in 2011. At the beginning, we invested more than $50 million into building Long An Brewery to Japanese standards to ensure the quality of Sapporo products in Vietnam. Beside Japan, this is our first overseas brewery. Vietnam is one of the most interesting and dynamic beer markets in the world, with high potential growth supported by many beer lovers. With the mission, “Contribute to enriching Vietnamese cuisine,” Sapporo Vietnam offers consumers safe and high-quality beer products according to Japanese standards and also the best match to Vietnamese consumers’ taste. According to our Brand Health Research in 2018, our flagship brand – Sapporo Premium Beer – is trusted by nearly 100 per cent of target customers, and it is gradually becoming a unique brand in the premium beer segment. Sapporo Premium Beer … [Read more...] about Developing new value for 30 years
Viet Nam News By An Phương HCM CITY – What would you like people to say about you? “Fun, dynamic, and positive” are some of the characteristics that I’d like people to notice by just glancing at my social media accounts. I’m a huge advocate when it comes to personal branding. Though we usually associate branding with companies and products such as Apple and Samsung Galaxy S9, anything can be a brand. Even as individuals, each of us has a personal brand. One of my friends, Nam Tô, 26, made an interesting observation that not everyone consciously cultivates his or her brand. “Since high school, I’ve been aware of leaving a good impression on people who look me up online,” he said. “However, I wasn’t 100 per cent serious with it until college when I missed out on some job opportunities as a marketing specialist and salesperson.” “I wasn’t qualified because of my spamming habit,” he … [Read more...] about Personal branding: authenticity counts
The United States branded strategic rivals China and Russia "forces of instability" on Friday, grouping them with Iran and North Korea as countries whose rights abuses amount to a global threat. The charge was made by acting secretary of state John Sullivan as he launched Washington's annual global human rights report, which this year is focused on destabilizing abuses by state actors. Human rights groups were quick to criticize the report, noting that it had been stripped of much of the reporting on women's and reproductive rights that it had contained in recent years. Instead, President Donald Trump's administration has refocused the report on government-led crackdowns on a narrower range of human rights recognized under U.S. and international law. And Sullivan, in a preface to the report, underlined the importance of rights reporting for US interests and security. "Some governments are unable to maintain security and meet the basic needs of their people, while others are simply … [Read more...] about US brands China and Russia ‘forces of instability’
Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?