It has been bought for screening in the Middle East, Taiwan, Thailand, Cambodia, Laos, Singapore, and Malaysia.
Giant agency Endeavor Content has been in touch with the film’s producers to buy the rights for showing in Indonesia, the Philippines, Myanmar, Australia, and New Zealand.
Nelson Mok, its Singapore-based director of financing and sales, said: “While international audiences are relatively unfamiliar with Vietnamese cinema, our buyers are impressed with Kiet’s style of visual storytelling and high production quality.”
A still cut from “Bong De.” Photo courtesy of the movie.
“We feel highly encouraged by the market response to the film so far, which was sold just based on the director’s sizzle reel and later a promo reel.”
“Bong De” is about a father and two daughters living in a centuries-old ancestral house after suffering from a family tragedy. Later many family secrets start to emerge and change their lives.
It is set to release in Vietnam on May 14.
Le Van Kiet, 42, is a Vietnamese-American who graduated from the University of California Los Angeles (UCLA) School of Film and Television.
His 2019 film “Hai Phuong” (Furie) was one of the highest ever grossers in Vietnam, earning VND200 billion ($8.64 million) at the box office.
It was Vietnam’s official entry at the 2020 Oscars.