Lazada Super Party, a virtual concert that will be simulcast in six countries on March 26, will kick off the e-commerce platform’s ninth anniversary celebrations.
Global award-winning singer Katy Perry and NCT Dream, Korea’s number one youth boy band, are set to headline this year’s shoppertainment-packed Lazada Super Party concert, sharing the stage with top celebrities in Southeast Asia.
Consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Viet Nam can tune in to the exclusive concert on Lazada’s in-app livestream channel LazLive as well as local broadcasting networks and social media platforms.
Themed around celebrating ‘Everyday Heroes’, the concert will not only pay tribute to frontline workers who have been working tirelessly throughout the COVID-19 pandemic, but also shine the spotlight on individuals in the community who have in their own ways touched the lives of people around them.
In Viet Nam the Lazada ninth birthday super party, dubbed ‘WOW! Sieu show sinh nhat Lazada, qua bao la,’ will reward consumers with gifts worth up to VND9 billion (US$388,521) and a Vbiz line-up comprising among others Ha Anh Tuan, Dong Nhi, Den, Tran Thanh, Hoang Thuy Linh, Gil Le, Erik, Min, Amee, Hoang Dung, My Anh, and Kien in the superior 360-degree stage.
The show will go on for 24 hours from midnight on March 26.
It will also include Lazada’s signature shoppertainment segments like ‘Voucher Rain’ and ‘Guess It! and Shake It!’ where viewers can win vouchers and exclusive giveaways that can be used on Lazada’s Surprise Birthday Sale on March 27.
Nguyen Thi Thuy Hang, chief marketing officer of Lazada Vietnam, said, “We want to use this special occasion to show our gratitude to our consumers, brands, sellers, and partners for their support throughout our nine-year journey.
“In addition to the one of a kind Lazada Super Party, we have also collaborated with our brands and sellers to bring unprecedented offers include exclusive promotions, free shipping of orders and the launch of Lazada’s bonus voucher.
From March 27 Vietnamese shoppers can start collecting millions of free shipping vouchers, enjoy discount vouchers worth a total of VND55 billion (US$2.4 million), 9,000 exclusive deals, millions of VND9,000 deals, thousands of VND9 flash deals, and amazing deals from brands and sellers on the Lazada website and application. — VNS