Dozens of leading news organisations, including the BBC, are taking part in a scheme that will allow their web-based articles to load more quickly on smartphones and tablets. Leaders of the Accelerated Mobile Pages (AMP) initiative promise that the stripped-back versions of the pages will be "lightning fast" to load. The move has been led by Google, which is providing use of its servers. Participants believe it may discourage the use of ad-blocking plug-ins. AMP works by simplifying the technical underpinnings of the pages involved. Much of the Javascript code used on normal webpages is absent, meaning articles should not only appear faster but use less battery power. Publishers can continue to tap into the same ad networks as before, but they will not be able to display some types of adverts including pop-ups and "sticky" images that move as users scroll down a page. Twitter, LinkedIn, Pinterest and Wordpress have said they also intend to make use of the technology. Facebook is a … [Read more...] about Google speeds up news article downloads on mobile devices
Mobile web ad network
Social networks to see the shift from web to mobile platform
VietNamNet Bridge – With the strong development of smart phones, representatives of social networks all believe that 2012 would witness the shift of social networks moving from web to mobile platform. Vuong Quang Khai, Deputy Director of VNG, the owner of Zing Me, a well known social network in Vietnam, said that the social network in 2011 did not see big changes in comparison with 2010. Zing Me kept leading the market, followed by Facebook and go.vn. Other social networks such as Yume, Tamtay did not make any breakthrough. Meanwhile, Banbe, Ming did not succeed in its efforts to attract users. “This shows that the market has been developing in stability, and there would not be any big changes in the quantity, while the new stage of development – the development in quality, has begun,” Khai said. Khai also said that open platform, a new tendency of Vietnamese social networks in 2011, which is also the common tendency of Asian social networks, would continue in … [Read more...] about Social networks to see the shift from web to mobile platform
Powerful PC advertisers will have greater advantages in mobile ads
VietNamNet Bridge – The mobile ad market remains a fledgling, but it is the aiming point of a lot of advertisement and IT firms, simply because it is very promising. Experts believe that the focus of the war among the advertisers has shifted from PC ads to mobile ads. The latest reports about the ad market released by prestigious international market survey firms all showed a bright future of mobile ad. “The future of digital” by Businessinsider, for example, came to the conclusion that mobile ad would be the future of the ad industry. Though marketers complain that on the mobile phone environment, there are not enough instruments for them to show their creativeness. One of the biggest problems for them is the small screens of mobile phones. However, eMarketer journal still has affirmed that no one can deny the growing tendency of posting ads on mobile phones. The journal said 6.4 billion dollars is spent on mobile ads in 2012, while the figure is expected to … [Read more...] about Powerful PC advertisers will have greater advantages in mobile ads
Google parent Alphabet profit surges on mobile, video ads
Google parent Alphabet Inc bested analysts' estimates for third-quarter profit and revenue on Thursday as the search company showed it has honed its core business for the mobile era and is closing in on the next wave of computing. Propelled by strong advertising on mobile devices and video site YouTube, Alphabet's net income climbed 27 percent to $5.06 billion. Revenue jumped 20 percent to $22.45 billion, marking the search giant's seventh straight quarter of double-digit revenue growth. The company authorized a $7 billion repurchase of its Class C stock, pleasing investors who had been craving more after a $5 billion repurchase last year. Google is competing fiercely with social network Facebook Inc for dominance in the fast-growing mobile advertising market. Google Chief Executive Sundar Pichai touted the company's gains in the space, and was bullish about recent product launches such as the Google Assistant, the Google Home smart speaker and refinements to the enterprise cloud … [Read more...] about Google parent Alphabet profit surges on mobile, video ads
Local firms have yet to fully tap web ad
Local firms have yet to fully tap web ad By Hoang Phi - The Saigon Times Daily HCMC – Many local firms have yet to take advantage of free web advertising to cut down on advertising costs at a time of economic hardship, heard a seminar in HCMC last week. Speaking at the gathering held by the 2030 Businessmen Club under the Saigon Times Club and Rich Media Corporation (RMC), CEO Johnny Thong of RMC said fan pages, social networks, mobile phones and email were increasingly effective channels for online advertising. Fan pages gather supporters in a certain industry or for a particular brand, so they can be utilized for marketing. Italian restaurant Capricciosa via their own fan page on Facebook has attracted more than 10,000 members over the past three months. Wedding restaurant Riverside Palace has created a fan page on Facebook targeting office workers, with 80% of the restaurant’s orders booked via this social networking site. Similarly, the soft drink called Vfresh-nice … [Read more...] about Local firms have yet to fully tap web ad