As a long-standing technology partner of Audi globally, ABB E-mobility was selected to deliver its market-leading electric vehicle chargers in Vietnam for the launch of new all-electric Audi e-tron GT quattro, Audi’s first electric car to hit the Vietnamese market. Like many similar Asian countries, Vietnam is experiencing rapid urbanization. The rate of car ownership is forecasted to grow thirty-five-fold from 2010 to 2050. To help mitigate the environmental impact of this increase, it is vital that the sector evolves by embracing e-mobility solutions. ABB Wallbox charger 2022 marks many changes in the electric vehicle market in Vietnam. Reputable car manufacturers, such as Audi, have realized their plans by bringing electric car models to the country. While the Vietnamese government’s incentives for e-mobility is still in the first phase, the progress in e-mobility being driven by well established vehicle manufacturers shows the important role that electric … [Read more...] about ABB and Audi cooperate to drive e-mobility adoption in Vietnam
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Generali Vietnam shining at the Insurance Asia Awards 2022
The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022
Generali Vietnam honored in the “Marketing Initiative of the Year” category
“The Second Proposal” enabled Generali to be consistently ranked top 1 in social media share of voice by YouNet Media during the campaign’s roll-out period, and significantly improve its brand awareness, consideration and preference scores with more than 40 million reaches, 35 million views and 10 million engagements achieved. The campaign has also contributed to Generali’s maintaining its market-leading position in R-NPS measuring overall customer satisfaction. “The Second Proposal” is an integrated marketing campaign launched by Generali on the occasion of 2022 Valentine's Day. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal messages, “love” buses dispatched on major streets of Hanoi and Ho Chi Minh City to carry meaningful messages of “lifetime bonding” from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, … [Read more...] about Generali Vietnam honored in the “Marketing Initiative of the Year” category