Lipstick brand M.O.I, under the creative directorship of Ho Ngoc Ha, continues to launch new lipstick shades in Vietnam. M.O.I is the first professional cosmetics brand developed and operated by Vietnamese people M.O.I (stands for Make Over Image) has recently launched three new lipstick shades for the collection of Love M.O.I Matte Lipstick. The collection has 9 colours with three tones of red, yellow, and pink. This is also the third product line of the brand. The brand is on track to achieve its revenue target of VND60 billion ($2.6 million) in 2019, twice as much as in 2018. Since March 2019, the firm has launched new lipstick colours like red, yellow, and pink every month. In particular, the brand’s newest lipstick products have made a big splash in the market. A thousand red lipsticks were sold after two days and 3,000 yellow lipstick were sold after two hours of launch. In 2019, Ho Ngoc Ha and CEO Lam Thanh Kim will continue to introduce new product lines to … [Read more...] about M.O.I launches new lipstick shades in Vietnam
Launching new brands
Prudential Vietnam rolls out new branding
Prudential’s new brand commitment reinforces its focus on human connections, simplicity, and innovation for customers today and tomorrow. Prudential reinforces the company's customer-first commitment with the new branding UK-backed life insurer Prudential Vietnam Assurance Private Ltd. (Prudential) today launches its bold and multi-touchpoint campaign “We are the people that DO” in Vietnam, reaffirming its focus on helping customers of today and tomorrow progress in life, together with its steadfast commitment on “Listening. Understanding. Delivering.” The new branding also reinforces the company’s customer-first commitment, focusing on human connections, simplicity, and innovation. “As a leading life insurer in Vietnam for the past 20 years, Prudential has continued to listen to its customers and understand their needs, as well as safeguard their financial future and quality of life,” said Clive Baker, chief executive officer … [Read more...] about Prudential Vietnam rolls out new branding
TOUS les JOURS introduces new brand identity store
Around Town TOUS les JOURS introduces new brand identity store Hung Le Thursday, Dec 14, 2017,17:59 (GMT+7) TOUS les JOURS introduces new brand identity storeHung Le TOUS les JOURS launches the new brand identity for Hai Ba Trung Store at 180 Hai Ba Trung Street, District 1, HCMC - PHOTO: HUNG LE TOUS les JOURS late last week unveiled the new brand identity for Hai Ba Trung Store at 180 Hai Ba Trung Street, District 1, HCMC. This is the first store with a new brand identity to open in Vietnam. TOUS les JOURS has 33 stores in the country. The debut of the new brand identity store in Vietnam also reflects the Korean company’s determination and passion for a long-term investment in Vietnam. According to the company, more new stores are planned to open in the near future. On this journey, the company is committed to ethical business practices that strengthen our partnership with local businesses and contribute to the … [Read more...] about TOUS les JOURS introduces new brand identity store
VN sees more global hotel brands
Viet Nam News HCM CITY — Việt Nam has witnessed an influx of international hotel brands and hotel management companies in the last few years, according to property consultant Savills Vietnam. From 30 hotels with international brand names in 2010, the number had increased to 79 at the end of last year. There has been a particularly big jump this year with recent announcements by Mandarin Oriental and Movenpick in HCM City and Best Western Premier in Quảng Bình and Long Hải. There have also been new brands entering the market in the last three years, including Ozo and X2 Vibe (Hội An), Hilton’s Double Tree (Hạ Long, Vũng Tàu and Hà Nội), Four Seasons (Quảng Nam and Hà Nội), Oakwood (HCM City), Glow (Đà Nẵng), and Mai House (HCM City). Compared to a few years ago projects of higher quality, focus on international design, trust in foreign hotel management companies and need to create … [Read more...] about VN sees more global hotel brands
Gong Cha launches new brand identity
The new brand identity of Gong Cha. The company, which first came to Việt Nam in 2014, has opened 37 stores in the country. — VNS PhotoViet Nam News HCM CITY — Taiwanese beverage company Gong Cha Việt Nam on Wednesday officially launched its new brand identity. The new brand identity has been in a trial period since the beginning of the year, with the first Gong Cha Thủ Đức store opening on Dân Chủ Street in HCM City. The new brand identity will now be applied at all stores in Viet Nam, following the change at nearly all 3,000 Gong Cha stores in 20 countries and territories worldwide. Nguyễn Hoài Phương, director of Golden Trust, the company that brought Gong Cha to Việt Nam, said the change in brand identity had been implemented following the roadmap that Gon Cha used in the rest of the world. “The change aims to improve our brand name. Along with the new identity, we hope that service and … [Read more...] about Gong Cha launches new brand identity