The new brand identity of Gong Cha. The company, which first came to Việt Nam in 2014, has opened 37 stores in the country. — VNS PhotoViet Nam News HCM CITY — Taiwanese beverage company Gong Cha Việt Nam on Wednesday officially launched its new brand identity. The new brand identity has been in a trial period since the beginning of the year, with the first Gong Cha Thủ Đức store opening on Dân Chủ Street in HCM City. The new brand identity will now be applied at all stores in Viet Nam, following the change at nearly all 3,000 Gong Cha stores in 20 countries and territories worldwide. Nguyễn Hoài Phương, director of Golden Trust, the company that brought Gong Cha to Việt Nam, said the change in brand identity had been implemented following the roadmap that Gon Cha used in the rest of the world. “The change aims to improve our brand name. Along with the new identity, we hope that service and … [Read more...] about Gong Cha launches new brand identity
Launching new brands
Bao Viet launches new brand
HA NOI — HCM City-listed insurer Bao Viet on Tuesday officially introduced its new corporate bran, which it says will more accurately reflect its expanded operations and bring them all under the one logo. “Our old logo symbolised only our core business in non-life insurance,” Bao Viet chairman Le Quang Binh said at the launch ceremony. “But now we can provide more than that and we need a new brand to reflect our multi-business activities,” he said. The extra activities include securities, banking and life insurance, among others. The new logo would be applied to all six subsidiaries of Bao Viet Holdings, Binh said, but declined to reveal the cost of the rebranding. “The rebranding is necessary to reflect the company developments over the years and we spent 12 months in preparation before launching the new brand,” he said. HSBC representative on the Bao Viet management board David Fred concurred, saying that the insurer needed a new corporate … [Read more...] about Bao Viet launches new brand
AECOM launches new brand in Vietnam
By Dinh Dung - The Saigon Times Daily HCMC - AECOM Technology Corp. officially launched its new brand in Vietnam on Thursday, boosting its presence in the country with professional technical and management support services in transportation, environment, energy, and water among others. Peter Lee, senior vice president in Southeast Asia for AECOM, told a news briefing held at the five-star hotel InterContinental Asiana Saigon in downtown HCMC on Thursday that the launch aimed to introduce the integrated operations, which encompass its previous operating companies, in a move to create a platform to deliver an integrated one-stop service to its clients. “There is a lot of potential in Vietnam for us to work with various institutions and government departments to create and enhance natural and social environments,” Lee said. The Los Angles-based company says it will continue looking for business opportunities in services of architecture, building engineering, design and … [Read more...] about AECOM launches new brand in Vietnam
Phu Hung launches new brand, signs strategic deals
Phu Hung launches new brand, signs strategic deals By Dinh Dung - The Saigon Times Daily PAC’s general director Bo Ming Yang (L) shakes hands with a partner after they sign a strategic cooperation agreement in HCMC on Tuessday - Photo: Huu Duy HCMC - Phu Hung Assurance Corporation (PAC), the successor of Bao Tin Assurance Corporation, on Tuessday launched its assurance services with a new brand and signed strategic cooperation agreements with other partners to support its business growth. Bo Ming Yang, PAC’s general director, said at the company’s launching event in HCMC on Tuessday that the non-life insurer had increased its chartered capital from VND80 billion to VND300 billion to meet the requirement of the Ministry of Finance and facilitate its future development as well. The event saw the company signing memorandums of understanding with strategic partners for exchanging potential customers in the years to come. Those partners include SME Holdings, which … [Read more...] about Phu Hung launches new brand, signs strategic deals
Sakura Vietnam introduces new brand identity
HÀ NỘI — The Japanese Sakura Vietnam will change its brand name to Sakuko Vietnam from December 15, the company said at an event in Hà Nội on Saturday. The company, an affiliate of Sakura Group, will also launch its new brand identity in Việt Nam while opening its 10th convenience store on Đội Cấn Street in the capital city this month. "With the debut of the new brand name, we hope to contribute to changing the quality of life of Vietnamese people by providing them with quality Japanese products and good services,” Sakuko Vietnam managing director Cao Thị Dung said. Sakura Vietnam, now Sakuko Vietnam, entered the Vietnamese market in September 2011 with the goal of becoming a leading provider of Japanese goods in Việt Nam. It operates a convenience store chain of the same name. To date, it has opened nine stores in Hà Nội, six franchised agencies and over 500 distributors nation-wide. Last week, … [Read more...] about Sakura Vietnam introduces new brand identity