How to promote your brand

Vinamilk brand in top of most valuable global brands According to the annual report of the ‘Food and beverage’ industry of Brand Finance 2022, the Vinamilk brand has been valued at $2.8 billion, an impressive increase of 18 percent compared to 2021, and ranked in many major rankings in brand value. For this year's report, the UK’s Brand Finance has assessed more than 5,000 brands in 29 industries in 39 countries. With an integrated measurement method from many factors and indicators such as brand impact, brand health, and reputation, brand investment, combined with financial and market survey, the annual 'Food and beverage' report published by Brand Finance has helped provide brand health assessments transparently and fairly. In the field of ‘Food and beverage’, this year Vinamilk continues to “set a new record” when increasing its brand value by 18 percent, reaching US$2.8 billion, rising to the position of a potential brand. in the global dairy industry. This is also a … [Read more...] about Vinamilk brand in top of most valuable global brands

Hanoi (VNA) - The following is a list of selected news summaries last night by Vietnam News Agency. -Vietnam and Kazakhstan should enhance cooperation in areas of good potential such as agriculture, tourism and transportation, President Nguyen Xuan Phuc said at a reception for Kazakh Deputy Prime Minister and Foreign Minister Mukhtar Tileuberdi in Hanoi on August 18. He spoke highly of the visit to Vietnam by the Kazakh official on the occasion of the 30th anniversary of bilateral diplomatic ties, and noted his belief that the visit will contribute to consolidating and promoting the traditional friendship and cooperation between the two countries. Read full story -Meanwhile, Prime Minister Pham Minh Chinh affirmed Vietnam always treasures its traditional friendship and multifaceted cooperation with Kazakhstan during his meeting with the Kazakh Deputy Prime Minister and Foreign Minister the same day. PM Chinh suggested the two sides further promote the exchange of delegations … [Read more...] about ☀️ Morning digest on August 19

Shan Tuyet tea is a precious specialty of the local Mong ethnic minority people, who call it “green gold”. (Photo: Vietnam+) Hanoi (VNA) - Changing minds with a coherent way of thinking, those who engage in the agricultural sector, have gradually reaped initial successes after boldly investing in sustainable production. Shanam green tea is ranked in the Top One of the world's green tea by the US’s Tea Epicure with a score of 94/100 (Photo: Vietnam+) Mua Thi Tong, Be village, Ta Xua commune said she helped her parents pick tea from the age of 6. Tong said, before each kg of fresh tea sold for 10,000-15,000 VND, and the dried tea sold for 50,000 VND/kg. Now thanks to new technology applied in tea production, the price of fresh tea has increased to 60,000-70,000 VND/kg and even 120,000-150,000 VND/kg. Nguyen Thi Tham, Director of the Northwest Tea and Special Products Company Limited, said after recognizing the value of Shan Tuyet tea, she and her husband decided to … [Read more...] about Changing minds helps farmers change lives

The provincial Department of Agriculture and Rural Development in collaboration with the Ha Noi Department of Agriculture and Rural Development held a conference on ensuring food safety. — VNS Photo Many key products of the northern mountainous province of Hoa Binh have entered the system of supermarkets and large commercial centres in Ha Noi, Deputy Director of the provincial Department of Agriculture and Rural Development Vuong Dac Hung told a recent conference. The provincial Department of Agriculture and Rural Development in collaboration with the Ha Noi Department of Agriculture and Rural Development held a conference on ensuring food safety between the city and province in the northern mountainous province. The conference highlighted the results of the implementation of the programme which coordinates trade, promotes agricultural product consumption and State management in the agricultural sector between the capital city and Hoa Binh Province in the 2016-20 period and the … [Read more...] about Ha Noi and Hoa Binh connect trade and consumption of agricultural products