Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
How make to cake
Nearly everyone who bakes moon cakes at home for the Mid-Autumn Festival, like Thien Thu, a freelance scriptwriter, does so because it is not just cheaper and safer but also such a thrill. For Vietnamese, what makes the festival possibly the best childhood memory is the moon cake. The awesome treat, which gets its name from the full moon, has a distinctive appearance: a golden-brown crust wrapping a smooth, dense filling made of a slew of different ingredients with a savory duck yolk nestling in the center. Thu said though all kinds of moon cakes are available in the market, she worries about their hygiene and so makes them at home. "It is not very difficult but also not as easy as making a pie. The first step is making sugar syrup with sugar and water. Bring to a boil, lower the heat to simmer, do not stir. Add lime juice and lye water and simmer for 15 minutes. When the syrup is thick enough, turn off the heat, let it cool and store in a jar. "The best time for making sugar syrup … [Read more...] about How to make moon cake, star of the Mid-Autumn Festival
For better or for worse, a family in southern Vietnam has revolutionized the making of the traditional Tet sticky rice cakes. Tran Thanh Toan, owner of Tran Gia factory, said he does that to meet safety standards so that he can now sell his cakes widely around the country and to Vietnamese overseas. Legend has it that one of the princes of Vietnam's first royal family invented the recipe four to five thousand years ago. Made from very basic ingredients including sticky rice, mung beans, pork, the cake beat other luxury offerings at the king’s contest and has become the inevitable part of Vietnamese Tet ever since. Banh chung is wrapped in dong leaves (Phrynium placentarium), a large Asian kind, into a thick square to represent the ground, according to the old time belief that the Earth was square and the sky is round. Toan’s factory in Dong Nai Province, just outside Ho Chi Minh City, has been keeping the fire in the ovens day and night to meet the high demand for the … [Read more...] about Modernize a tradition: How Vietnamese rice cakes are mass-produced for Tet
(Cinet)- The fourth Southern Folk Cake Festival was organized in Can Tho as a part of the city's activities to commemorate the Hung Kings and the Reunification Day and Labour Day on April 27-May 01. The five-day event aims to preserve traditional cuisines and activities of South Viet Nam at Cai Khe Islet. It features performances and stalls showcasing how the typical kinds of cakes are made and allows visitors to taste more than 100 kinds of traditional cakes and 50 kinds of specialties, which have been exhibited in around 100 booths. There are many other activities, such as contests for grinding flour, grading coconut meat, beating eggs and making dough to make sponge cakes, and contests to eat banh Tet (a glutinous rice cake), banh Bo (a sweet and chewy sponge cake), and many traditional games, such as o quan (mandarin square capturing), mua sap (bamboo dance), and others. The traditional southern cakes highlight the differences and creativity in the cuisine culture of localities. … [Read more...] about 4th Folk Cake Festival in Can Tho
(VOVworld) –Chung or square sticky rice cakes are indispensible food for the lunar New Year Festival or Tet. As Tet is approaching, the Vietnam National Village for Ethnic Culture and Tourism has launched a program to make Chung cakes for the poor. Le Phuong reports… At 5am on Saturday, 500 people gathered at the main square of the Vietnam National Village for Ethnic Culture and Tourism in Son Tay, Hanoi, to join in a program to make Chung cakes for the poor to welcome Tet. Participants include Son Tay Town’s Youth Union members, Buddhist followers, and soldiers of the Army Officers Training School No.1. In addition to preparing all the ingredients, the program organizers have invited artisans from Hanoi’s Uoc Le village to teach the participants how to make Chung cakes. Many young children also take part in the program. Tran Truc Linh is one of them: "I’m very happy and proud to take part in such a meaningful program like this. It has helped me better … [Read more...] about Chung cakes made for the poor as Tet approaches