Tom Evans, principal at consultancy and training company The Lûcrum Group and creator of the highly-acclaimed From Napkin to Revenue practice Having long experience in numerous industries, technologies, and international markets, how can you help startups and entrepreneurs in Vietnam improve their chances of success amidst stiffening competition? It’s a fact that over 80 per cent of new products fail. The number one cause for this high failure rate is that startups and entrepreneurs jump into creating new products or services before they understand if anyone other than them thinks they are a good idea and is willing to pay for it. To improve the chances of success in the market, entrepreneurs must ask themselves these three questions that are most commonly asked by investors: - Who are your customers? - Why will they buy your products? - How are you going to make money? From Napkin to Revenue is a practice of The … [Read more...] about The who, why, and how of your product
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A British woman has finally found a happy place to live with her family. The place is Hoi An in central Vietnam and the woman is Janie Lawson. Janie Lawson and her sculpted angels displayed at Anantara Hoi An Resort's Art Space Restaurant On weekdays, visitors to Art Space, a restaurant of Anantara Hoi An Resort, may catch a glimpse of a middle-age woman who sits in a corner. Her name is Janie Lawson. Lawson, 49, is displaying two sculptures which she named “Hurricane of Angels” at Art Space. Currently living with her husband and their two young daughters in Hoi An, Lawson says this is her first exhibition in Vietnam after her departure from Britain one year ago. For her works of angels, Lawson made use of wire, crystals and a pair of pliers. “I was inspired by an experience which forced me to feel that I was in the eye of the storm, and the world was then filled with madness around me as I held my nerve in the midst of it all,” she says. “I … [Read more...] about How to live with angels
Cannabis recovered after a series of police raids in the north west of England. Photo – Lancashire Police. Viet Nam News By Paul Kennedy Criminal gangs from Việt Nam are running a vast network of illegal cannabis farms across the United Kingdom, with many trafficking unsuspecting children into Britain to carry out the dirty work. ECPAT UK, one of the UK’s leading children’s rights organisations, says there has been a huge rise in the number of farms in recent years, with many using youngsters from Việt Nam as ‘gardeners’ to work in dangerous conditions. In the past, cannabis was smuggled into the United Kingdom from mainland Europe but because the risks were too high, most is now cultivated in the UK. And officials say it is Vietnamese gangs who are controlling the supply. ECPAT’s work has uncovered horror stories of children trafficked from Việt Nam being beaten and threatened with death if they refuse to do as they are … [Read more...] about The farms where no Vietnamese should ever work
Technology is rapidly changing how people work and connect with each other. Artificial Intelligence and Big Data start to exercise stronger influence in many different aspects of our daily lives and businesses. Robots will likely replace humans for many of their repetitive tasks. These are key trends that are having an impact on both the needs of clients and consumers as well how businesses respond to these rapidly evolving needs. Consequently, these changing forces will also impact the future of the workforce. In an ever-specialised world, the complexity of tasks left for humans will likely increase, but in turn, it will also provide huge opportunities for employees to embrace the challenges and show their full capabilities. To address this extra complexity, the skill set for talents will likely require much more diversity and adaptability, well beyond the traditional focus on creativity and innovation. An attractive work environment will have to distinguish … [Read more...] about How to establish a talent attraction and retention strategy
Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?