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Hanoian consumers can enjoy many specialties at No. 489 Hoang Quoc Viet Street, Cau Giay District. Chi Lang custard apple, a special fruit of the northern province of Lang Son, is the highlight of a trade promotion week being held at the Vietnam Agricultural Exhibition Center in Hanoi's Hoang Quoc Viet Street till August 16. Local consumers are shopping at the fair. Photo: moit.gov.vn Chi Lang custard apple has been granted a protection certificate by the National Office of Intellectual Property and is recognized in the Top 50 famous fruit specialties in Vietnam. The capital city’s consumers also have the opportunity to shop for many specialties and taste local cuisine with quality assurance, food hygiene and safety from localities nationwide. The event, organized by the Agricultural Trade Promotion Center under the Ministry of Agriculture and Rural Development (MARD) in collaboration with the People's Committees of Hanoi and Lang Son Province, features 30 … [Read more...] about Promotion week of Chi Lang custard apple opens

The Ministry of Finance (MoF) is working on perfecting governmental Decree No.153/2020/ND-CP which regulates privately-placed corporate bond issuances. One of the highlights of the amended decree is gearing individual professional investors’ attention to bond products of better quality, mandating enhanced conditions from service providers, and adding regulations about the rights and responsibilities of market supervisory bodies. The MoF is working on perfecting regulations on corporate bond issuance and trading Accordingly, in light of the proposed amended Decree, individual professional investors need to possess a bond value touching VND1 billion ($43,470), stock investment value reaching VND2 billion ($86,950), and an account value (not using margins) maintained at least six months. In addition, investors must clearly understand the conditions, clauses, and risks associated with the bond investment, and ensure to fully abide by regulations before engaging in … [Read more...] about Constituting a healthy corporate bond market

The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022

“The Second Proposal” enabled Generali to be consistently ranked top 1 in social media share of voice by YouNet Media during the campaign’s roll-out period, and significantly improve its brand awareness, consideration and preference scores with more than 40 million reaches, 35 million views and 10 million engagements achieved. The campaign has also contributed to Generali’s maintaining its market-leading position in R-NPS measuring overall customer satisfaction. “The Second Proposal” is an integrated marketing campaign launched by Generali on the occasion of 2022 Valentine's Day. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal messages, “love” buses dispatched on major streets of Hanoi and Ho Chi Minh City to carry meaningful messages of “lifetime bonding” from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, … [Read more...] about Generali Vietnam honored in the “Marketing Initiative of the Year” category

Knowhow of a perfect Vietnamese traditional ‘ao dai’ comes to the tailors in Hanoi's suburb village almost naturally, contributing to enhancing the beauty of the Vietnamese women. For hundreds years, many generations of tailors in Trach Xa village have contributed to preserving and promoting the charm of the traditional Vietnamese costume. Hundreds-years-old craft village Charming Vietnamese girls in ao dai dress. Photo: Thanh Hai Legend has it that Emperor Dinh Tien Hoang fell in love with a beautiful girl of Trach Xa during his visit to the village. She became his wife and used her creativity to make outfits for the royal court. Trach Xa Village in Ung Hoa District, 60km away from Hanoi’s center, has been well known for hundreds of years for specializing in traditional ao dai making. But artisan Nghiem Van Dat says that the mother of this trade is Nguyen Thi Sen, who was very young when her sewing skills were put at the service of the royal family … [Read more...] about [Uniqueness of Hanoi’s craft villages] Trach Xa villagers: Born to be skillful ‘ao dai’ tailors

PANO - Troops from Yen Bai Provincial Armed Force and army units garrisoned in Yen Bai Province have whole-heartedly assisted local people to overcome the aftermath of flooding caused by storm Kai Tak and torrential rains which hit the province on August 16th - 19th. It is reported that 159 houses completely collapsed; 7,224 others were partly destroyed and 300 houses were submerged. Landslides and flooding claimed the lives of 2 people and injured 10. Worse still, landslides had blocked traffic in 42 spots and, on the morning of August 19th, a landslide blocked traffic for hours at km 17 on Highway 70. Facing this critical situation, 206 local officers and troops, 2,300 militiamen and 11 vehicles were mobilized to work with local forces to help local people stabilize their lives after the storm. Some images highlighting the devotion of troops in protecting local people’s lives and property have been captured. PANO would like to introduce them. … [Read more...] about Troops’ efforts help people overcome flooding aftermath