Global brand marketing

Since 2014, Vietnam has paid attention to local enterprises. The freedom for people and enterprises to do business in industries and trades not banned or required conditions by the law has been legalized - PHOTO: THANH HOA Success is the major achievement of foreign direct investment (FDI) attraction in Vietnam over the past 33 years while shortcomings are still a minor aspect. However, if those shortcomings are not rectified early, FDI attraction over the coming time, for the immediate future to 2030, will not continue to fare as well as expected. In discussion over the theme “Continuing reform to attract FDI successfully,” besides necessary contents regarding shortcomings in FDI attraction over the past time, the author would like to deal with two contents: (1) Existing shortcomings which need urgent rectification; and (2) Development of the private sector to enhance the quality and efficiency of FDI in Vietnam. … [Read more...] about Private sector development to enhance FDI efficiency

As well as traditional subjects, she has modernised the art form by integrating new themes into images and diversifying products featuring Dong Ho folk paintings to attract more customers, for example replicating them on notebooks, calendars, and even wooden prints. … [Read more...] about Life and times of a Dong Ho artist

Hanoi (VNA) – An initiative to form a supermarket coalition is being developed with the support of the EU and the German Government, aiming to reduce the use of plastic shopping bags and protect the environment. According to Fanny Quertamp from Expertise France, the project is a chance for Vietnam to take specific action to cut plastic waste, and she expressed her hope that the project will receive the active engagement of supermarkets around the country. As part of efforts to implement the initiative, Hanoi is working with relevant agencies towards the formation of the coalition. The city has received support from local supermarkets. A representative from Lotte Mart Ba Dinh said that foreign customers strongly support the scheme and are willing to pay for environmentally-friendly shopping bags. Many Vietnamese customers, however, are not happy, so stronger communication campaigns are needed to raise public awareness. A BigC representative said the scheme should be introduced … [Read more...] about Supermarket coalition expected to help cut use of plastic bags

This year, URC Vietnam has received the Corporate Sustainability Index (CSI) award for the second consecutive year. What new initiatives and achievements in 2019-2020 allowed the company to maintain its position? Company CFO Alvin Geronimo URC Vietnam embarked on the sustainable development journey several years ago and this year has been particularly rewarding as we have achieved many significant milestones on our way to our sustainable development goals. Specifically, in 2019, URC Vietnam and 12 partners founded Packaging Recycling Organization Vietnam (PRO Vietnam) – an alliance for recycling packaging waste toward a circular economy model. … [Read more...] about URC Vietnam accelerates green turn