Global brand marketing

PwC leads the professional services sector as one of the top 50 brands worldwide in the annual Brand Finance Global 500. This is a list of the strongest and most valuable brands on the globe, with the top positions dominated by the technology sector. The report assesses organisations across two main categories—strength and brand value. Brand strength is calculated using a number of measures, including marketing, brand perception, and business performance relative to competitors. The strength score feeds into the overall brand value calculation. PwC ranked 50th in terms of brand value, moving up from the 66th place last year. As a result, PwC is the highest performing professional services brand in the Index. The results reinforce the professional services network’s leading position as one of the leading brands in the world in 2018. Our brand’s strength is driven by our people’s contributions and underpinned by the long-term investments we are making in … [Read more...] about PwC leads professional services sector in Global Brand Index

Cisco has just unveiled global integrated marketing campaign to expand business globally amid the growth of internet users. The campaign, "Internet of Everything", is a revolutionary campaign with a big message: Connecting people, process, data and things will make the network more valuable than ever. The internet is only 8,000 days old. 2.5 billion people and 37 billion things will join the internet by 2020. And Cisco believes this is just the beginning because 99 per cent of things in the physical world are still unconnected, ready to be woken up. Cisco said that purpose of this campaign is to showcases how Cisco makes amazing things happen when people can connect the unconnected. These new connections mean unprecedented opportunities as people, processes, data and things join and interact on the "Internet of Everything." "When the internet emerged just over two decades ago, it changed everything. But what we're about to see makes that pale in comparison," said John Chambers, … [Read more...] about Cisco unveils global integrated marketing campaign