As more and more people are using smart phones for online shopping, businesses should learn how to and make full use of this potential, experts told a conference on mobile e-commerce in HCM City on Friday. According to Huynh Bich Tran, associate director of Neilsen Viet Nam, around 51 per cent of the Vietnamese population uses smart phones, and this can increase to 59.2 per cent by 2020. Generation Z (a demographic born between the mid-1990s and mid-2000s) is a potentially lucrative market that typically depends on smart phones and the internet, and by 2025 will be aged 20-30 and number 14.7 million or 21 per cent of the workforce. Many young customers – referred to as “connected spenders” – utilise the internet and modern technology for their shopping. They are more likely to read reviews and do thorough research on products and company reputations and look around to find the best deals. Tran said businesses looking to produce advertising videos or articles … [Read more...] about Experts talk up mobile e-commerce