As more and more people are using smart phones for online shopping, businesses should learn how to and make full use of this potential, experts told a conference on mobile e-commerce in HCM City on Friday. According to Huynh Bich Tran, associate director of Neilsen Viet Nam, around 51 per cent of the Vietnamese population uses smart phones, and this can increase to 59.2 per cent by 2020. Generation Z (a demographic born between the mid-1990s and mid-2000s) is a potentially lucrative market that typically depends on smart phones and the internet, and by 2025 will be aged 20-30 and number 14.7 million or 21 per cent of the workforce. Many young customers – referred to as “connected spenders” – utilise the internet and modern technology for their shopping. They are more likely to read reviews and do thorough research on products and company reputations and look around to find the best deals. Tran said businesses looking to produce advertising videos or articles … [Read more...] about Experts talk up mobile e-commerce
Generation z article
For the love of the caves
Viet Nam News A teacher from Ho Chi Minh City called Lê Nguyễn Thiên Hương was not shy when she met Barack Obama, the President of the United States on his visit to Viet Nam. She gave him a funny hat with a message written on it. The message was "Save Sơn Đoòng". Hương loves the famous caves at Sơn Đoòng and does not want them to be spoilt. by Minh Thu When US President Barack Obama met with young Vietnamese at the National Convention Centre in Hà Nội in May during his visit to Việt Nam, a woman presented him with a conical hat and a T-shirt imprinted with the slogan "Save Sơn Đoòng". That woman was Lê Nguyễn Thiên Hương, 24, an alumnus of California State University Fullerton. She founded the Save Sơn Đoòng organisation that works to get people involved in protecting the pristine beauty of the largest known cave in the world, and its surrounding natural environment. Currently, she works as a teacher and PR officer in HCM City. In 2014, she read that a cable car would be built … [Read more...] about For the love of the caves
BUSINESS IN BRIEF 18/5
HCM City vows to protect businesses targeted by rioters Vice Chairman of the Ho Chi Minh City People’s Committee Le Manh Ha on May 16 visited foreign enterprises hit hard by the recent anti-Chinese protests, vowing that authorities will provide them with all possible support to resume operations as soon as possible. At a working session with five businesses in Binh Chieu industrial park, Ha was informed that the park is free from looting or arson thanks to the city’s timely response. Business representatives expressed hope that relevant units will respond faster to any future contingency, possibly with the launch of a hotline. Meanwhile in Linh Trung 2 industrial zone, Ha toured the Taiwanese-invested Freetrend company that was hardest-hit by the violence. Its executives said their firm returned to work on May 16 after a two-day shutdown. All of the workers here want to have stable jobs and local assistance has emboldened them to resume operations, they said. Ha assured … [Read more...] about BUSINESS IN BRIEF 18/5