The Your Style Fashion Show is held four times a year with themes on four seasons: spring, summer, autumn and winter.The first show for spring will take place on December 2 attracting the participation of prestigious brands with diversified designs of office fashion and jeans. Apart from the fashion show, an exhibition of jewelleries and accessories will be held at the Hanoi Old Quarter Cultural Exchange Centre on 50 Dao Duy Tu street. The program will highlight Hanoi Old Quarter’s culture, helping consumers access high quality fashion designs at reasonable prices and introducing popular brands and designers. … [Read more...] about Your Style Fashion Show debuts in Hanoi Old Quarter
Fashion
Vietnamese fashion firms trailing behind in local market
Le Thu Ha is a self-described fashionista. She can spend half of her monthly salary on clothes and hours searching websites and outlets for her next new outfit. However, home-grown labels are no longer her brands of choice even when they are offering 50 percent or even 70 percent discounts. The 35-year-old accountant from Hanoi said she used to buy locally-made products but now clothes from China, Thailand and South Korea have infiltrated the market en mass and many foreign fast fashion brands have opened stores here. “I have not bought any local brands for several years," she said, her eyes glued to new designs on the website of foreign brand Zara. "Their designs are poor and the quality is low.” Like Ha, many local shoppers have turned their backs on locally-made clothes, leaving domestic fashion brands struggling to find customers. Viet Fashion Company is an example. In its peak period from 2009-2010, the company reached average annual revenue growth … [Read more...] about Vietnamese fashion firms trailing behind in local market
How attractive is Vietnam’s fashion market for foreign retailers?
VietNamNet Bridge - More than 200 foreign fashion brands are present in Vietnam, providing a wide range of products from mid- to high-end products, which hold 60 percent of the market share, according to the Vietnam Retailers Association. People queue up for their turn to buy productsA representative from H&M said at least 2,000 people queued up for their turn to buy products on the opening day of H&M shop in Hanoi some days ago.In late 2016, in a trade promotion event, nine Japanese companies with 14 fashion brands came to Vietnam to look for franchisees. The CEO of a company said Vietnam has become very attractive because of its young population, developing economy and improved income. … [Read more...] about How attractive is Vietnam’s fashion market for foreign retailers?
VN fashion industry faces threat of takeover by foreign brands
Early in November NEM Vietnam, the second largest women’s apparel maker in the country, said on its website that it and Stripe International, a Japanese fashion retailer, had begun negotiations for the latter to acquire a stake in NEM. According to Hanoitimes, Stripe wants to take over the fashion business of NEM since it owns the NEM women’s fashion brand, which has huge potential with 44 stores across the country and its target customers being women aged 20-40. NEM’s revenue is expected to rise by 20 per cent this year to US$26 million. The newspaper also quoted Yasuhary Ishikawa, the president of Stripe, as saying the acquisition of NEM is part of the company’s plans to enter the Vietnamese fashion market. Though NEM has not made an official statement yet on the deal, analysts expressed concern that the fashion industry could possibly be taken over by foreign businesses in the near future. Industry insiders said the worry is not without basis … [Read more...] about VN fashion industry faces threat of takeover by foreign brands
100 fashion models on catwalk to usher in New Year
One-hundred fashion models will perform in The Muse 2 show by fashion designer Do Manh Cuong of HCM City to usher in the New Year. Fashion models work on clothes from fashion designer Do Manh Cuong for the show The Muse 2 in HCM City on December 30 to usher in the New Year — Photo Courtesy of the show’s organizers Top fashion models Hoang Thuy, Le Thuy, Mau Thuy and Thuy Trang will be featured, and movie stars Diem My and Tang Thanh Ha will appear together with young pop singer Toc Tien. The Muse 2 will feature Cuong’s 100 designs from collections that led to the designer’s fame over the last 10 years. The clothes, for female and male, used high-quality materials including satin, silk and velvet. Ready-to-wear clothes can be seen in vibrant colours like golden yellow, lemon green, scarlet and lotus pink. “My show is a gift to my fans,” said 36-year-old Cuong, a graduate of the Ecole Chambre Syndicale de la Couture Parisienme. … [Read more...] about 100 fashion models on catwalk to usher in New Year