Singaporeans bop into the local fashion market By Pham Le in HCMC Singaporean fashion brand name Newurbanmale (NUM) will mark its first appearance in Vietnam's fashion market with a catwalk music show at Bar 4IN1 on Hau Giang Street in HCMC's District 6 on September 11. According to the representative, NUM targets youths who are middle -income earners on the island country of Singapore and other Asian countries. Most designs are made from cotton, kaki, denim and elastic. The director says the catwalk event called 'Newurbanmale Night' will introduce to Vietnamese fashion lovers three summer-autumn collections and local models. … [Read more...] about Singaporeans bop into the local fashion market
Style your weekend at Saigon Fashion Market Nina Le By Nina Le in HCMC Saigon Fashion Market is calling out to all fashionistas in Saigon to come and enjoy a weekend filled with clothes, accessories, arts & crafts, shoes and jewelries together with chocolate and wine at very special prices. Saigon Fashion Market this weekend is held at The House of Saigon Café, from 11 a.m. to 7 p.m., featuring various local and international brands. Most notable are Meyrius from France for women and men’s fashion, Shoko from Japan with artistic hat and accessories, La Dame from Vietnam featuring leather goods, Bella as another local brand with hand embroidery for women’s dresses, and NUA Collection of clothes from France. Saigon Fashion Market is also welcoming local fashion brands and designers who want to exhibit and sell their products to come and join this weekend. It is a good chance to meet lifetime customers, as well as potential investors. Stall reservation is … [Read more...] about Style your weekend at Saigon Fashion Market
Local winning models enter Asian fashion market Kieu Giang Nguyen Thi Huong Ly (L) and Nguyen Oanh pose for photos at Larry Jewelry’s show - PHOTO: COURTESY OF THE MODELS Nguyen Oanh and Nguyen Thi Huong Ly, the winners of the 5th and 6th seasons of Vietnam’s Next Top Model (VNTM) in 2014 and 2015, respectively, have recently secured modeling deals with Diva Model Agency in Singapore, a leading fashion market in Asia. The 19-year-old Oanh from the northern province of Hai Duong and the 21-year-old Ly from the Central Highlands province of Gia Lai strutted the catwalk at Larry Jewelry’s show last weekend, which showed the latest handmade diamond designs. … [Read more...] about Local winning models enter Asian fashion market
VietNamNet Bridge - More than 200 foreign fashion brands are present in Vietnam, providing a wide range of products from mid- to high-end products, which hold 60 percent of the market share, according to the Vietnam Retailers Association. People queue up for their turn to buy productsA representative from H&M said at least 2,000 people queued up for their turn to buy products on the opening day of H&M shop in Hanoi some days ago.In late 2016, in a trade promotion event, nine Japanese companies with 14 fashion brands came to Vietnam to look for franchisees. The CEO of a company said Vietnam has become very attractive because of its young population, developing economy and improved income. … [Read more...] about How attractive is Vietnam’s fashion market for foreign retailers?
They said that the Vietnamese consumer market is growing, and stiff competition could motivate domestic firms to change their production methods and business practices in order to stay in business. Since the early 2000s, a series of world famous fashion houses targeting the middle-income group has entered Vietnam, including Spain’s Mango, UK’s Oasis and US’s GAP. Sweden’s Hennes & Mauritz (H&M) and Spain’s fashion giant Zara are among the latest entrants in the last few months. Going by anticipation and crowds that these brands have generated in their opening days, it is evident that they are meeting a demand, and domestic firms have no choice but to deal with strong competition. What has to change Dang Phuong Dung, Vice Chairwoman, Secretary General at Vietnam Textile and Apparel Association (VITAS), told the Vietnam News Agency that the emergence of more international brands would compel domestic companies to diversify … [Read more...] about Foreign brands up the ante in fashion market