E commerce – Talk Vietnam

Since Vietnam joined the International Coffee Organization (ICO), the coffee industry has experienced three crises, with the first occurring in 1991 when the ICO removed the quota system, causing the price of Arabica coffee to drop from US$4,000 per tonne to US$3,000 per tonne.

The second happened in 2000 when the price of Robusta coffee dropped to US$400 per tonne, and the third took place last year when the price fell by between US$1,300 and US$1,400.

Addressing this thorny issue, almost all coffee businesses have participated in e-commerce trading platforms, marketing the products in London and New York. Private firms have also moved to swiftly set up websites in order to sell their coffee products online, with on-demand home delivery services witnessing rapid growth.

Aside from serving customers at coffee shops, take-away services have also been added to allow customers to increase the efficiency of doing business whilst simultaneously ensuring COVID-19 preventive measures are in place.

Several businesses have also invested in processing roasted, ground, and instant coffee as a means of catering to consumers’ diverse tastes. They have taken advantage of opportunities in exporting coffee beans to markets that the country has signed free trade agreements with.

Besides foreign firms such as Nestle, Olam, Ca phe Ngon, and Tata, several Vietnamese enterprises including Tin Nghia Corporation, Intimex Group, An Thai Company, and Viet My Company have poured capital into intensive processing by building instant coffee factories with popular names.

Most notably, small roasting facilities that specialise in processing specialty coffee for a chain of between 10 and 20 coffee shops by using coffee machines have also witnessed rapid growth.

Furthermore, Trung Nguyen Legend has recently launched its official brand store on Amazon, marking an important step toward bringing local coffee to the world via e-commerce platforms.

With regards to this strategic move, a representative of Trung Nguyen Legend says despite initial encouraging results, there remains a long journey ahead for the group as it attempts to popularize its brand globally, adding that e-commerce channels will develop further in line with consumer trends.

Despite an array of challenges facing the global economy caused by COVID-19, the coffee industry aims to expand markets, participate in supermarket chains in foreign countries to distribute processed coffee, and accelerate the sale of coffee through the e-commerce system.

The industry will boost consumption of coffee products within the domestic market and maintain its position as the world’s second largest coffee producer and exporter, whilst increasing the added value of coffee beans and stabilising the lives of 640,000 coffee growing households nationwide.

dedicated efforts justify bidv metlife successes

BIDV MetLife representatives received an AmCham CSR Recognition Award 2020

In the social distancing period of the COVID-19 pandemic last year, BIDV MetLife received a number of claims for insurance benefits under the circumstances of limited travel and difficulties in the verification process. However, with responsibility and the spirit of always putting clients’ interest first, BIDV MetLife overcame such limitations, quickly collected documents, made claim decisions, and paid for the clients’ families as soon as the paperwork had been completed.

One particular client had an accident and died in May, leaving behind their life partner and two school-aged children. BIDV MetLife had its staff quickly verify the information.

After collating the results, the company decided to pay accidental death benefit as in the contract terms with the aim to promptly help the family stablilise after the unexpected event, and ensure future education for the children.

Another client suddenly died while travelling abroad last year. The customer’s insurance contract did not specify the beneficiary – luckily, the client purchased life insurance from BIDV MetLife. After receiving the case, BIDV MetLife’s Benefit Department helped the client’s family complete the estate division agreement so that they could take advantage of the benefits as claimed in the contract.

Over the last six years, BIDV MetLife has paid almost VND36 billion ($1.56 million) in insurance benefits. In 2020 alone, BIDV MetLife successfully resolved 5,790 cases, paying around VND25.2 billion ($1.1 million).

Since its establishment in 2014, the top priority and mission that BIDV MetLife has pursued is to strive to bring the best for customers, and ensure customer service quality in any and all circumstances.

Not only focusing on taking care of and ensuring customer benefits, since entering the Vietnamese market BIDV MetLife has utilised corporate social responsibility (CSR) programmes to contribute to the community’s sustainable development and ensure social security in places where the company operates.

General director of BIDV MetLife Gaurav Sharma shared, “The employees, clients, partners, and the community are our top priorities. We pursue the goal of “always with you, building a more confident future”, and turn this goal into a foundation to build a better and more humane future. Therefore, we always do our best to ensure that customers benefit as well as aiming at sustainable social activities, contributing to creating positive change for Vietnamese people.”

BIDV MetLife has coordinated with BIDV branches in various provinces to jointly implement initiatives for the community such as awarding scholarships, gifting bicycles to underprivileged students who had made great efforts to achieve excellent academic, presenting new facilities for schools, and much more.

As a joint venture between MetLife Co., Ltd. (belonging to MetLife, the US’ leading life insurance corporation with 150 years of operation) and leading Vietnamese lender BIDV, BIDV MetLife participates in various CSR activities in the country with the budget mainly stemming from MetLife Foundation.

Since 2017, the Foundation in collaboration with partners including Trick up, Plan International, Habitat for Humanity, CEP, Room to Read, and the Special Olympics have supported $5 million through 10 initiatives and projects related to comprehensive finance.

Responsible to the utmost, BIDV MetLife has been honoured with a Corporate Excellence Award by Enterprise Asia – the leading non-governmental organisation on the continent in entrepreneurship – for pursuing the mission of providing the best service to customers, even in tough times like the current pandemic.

In addition to that, BIDV MetLife won the American Chamber of Commerce in Vietnam CSR Recognition Award 2020 in Hanoi last December. This was the fourth consecutive time that BIDV MetLife was bestowed the honour.

By Hoang Dan

Coffee industry seeks to weather COVID-19 crisis

Dedicated efforts justify BIDV MetLife successes