More than a third of Americans are obese, another third or so are overweight, and the rest of us—well, we wouldn’t mind losing a few pounds. But we’re finally doing something about it. Americans are ingesting about 9 percent fewer calories than they did a decade ago, and they seem to have cut down on soda the most easily. Soda consumption is down 25 percent from its peak in the 1990s. That’s great for people’s waistlines but not for the soft-drink industry, which really wishes people would focus on another way to shed the weight. “Sugar-sweetened beverages have been singled out,” Muhtar Kent, Coca-Cola’s chief executive officer, wrote in a Wall Street Journal op-ed in 2009, but “it’s not just about calories in. It’s also about calories out.” To that end, Coca-Cola and other soft-drink companies often try to raise awareness about the other causes of, and solutions to, the obesity epidemic. As reported by the New … [Read more...] about Should companies like Coca-Cola fund anti-obesity research?