(VEN) - Cafe chains have mushroomed in Vietnam in recent years, but many have also failed due to improper business strategies. Cong Caphe has set up shop in the Republic of Korea’s capital - Seoul Cafe chains The cafe market in Vietnam is experiencing its most vibrant development period ever with the involvement of such famous names as the Coffee Bean & Tea Leaf, Starbucks, McCafe, Highlands Coffee, Caffe Bene, Phuc Long, Urban Coffee Station, Passio, The Coffee House, and Saigon Café. According to Euromonitor, a market research company, the cafe chain model is one the fastest growing business models in Vietnam in recent years with an annual growth of 32 percent. Coffee producers say their coffee bean sales to cafe chains in Vietnam have increased up to 300 percent yearly. An Institute of Applied Marketing (I.A.M) survey showed that 65 percent of Vietnamese drink coffee seven times a week. The country’s population of over 90 million, 65 … [Read more...] about The rise and fall of coffee houses in Vietnam
The Coffee House opens first store in Binh Duong Province A view of The Coffee House in Binh Duong Province New City Within more than 100 stores opened in Vietnam's major cities since its establishment four years ago, The Coffee House is now present in Binh Duong Province New City. The new store is just opposite Binh Duong Province’s administrative center tower, where around 3,000 people work, and which is surrounded by the roads lined by offices of banks such as Vietcombank and BIDV, Binh Duong Investment Development Fund BDIF, Binh Duong Television, Korea Business Association, and Eastern International University. The Coffee House is known as a favorite coffee brand, especially of young people in big cities such as HCMC, Hanoi, Danang and Vung Tau. … [Read more...] about The Coffee House opens first store in Binh Duong Province
An outlet of The Coffee House. The company plans to open 100 more cafes in the next 18 months. — VNS Photo The Coffee House has announced plans to double its number of cafes to 200 in the next coming 18 months. CEO Nguyen Hai Ninh said to achieve the goal the company would invest in improving services and developing human resources. The Coffee House is one of the few food and beverage companies to have their own delivery service, he said. Since the service was launched last year it promises delivery to customers within 30 minutes. An unavoidable trend in the food and beverage industry, the service would be expanded further, Ninh said. The company would also expand its Ren’s Tea bubble tea stores. The Coffee House, launched in August 2014, has outlets in HCM City, Ha Noi, Da Nang, Dong Nai, Hai Phong, and Vung Tau and serves some 60,000 customers daily. Last February it acquired Cau Dat Farm, which grows and processes coffee. Last year it became a franchisee for … [Read more...] about The Coffee House to double number of cafes
VietNamNet Bridge - The domestic coffee market in the past was controlled by big players Trung Nguyen, Nestcafe and Vinacafe. But now the competition is stiff, with the presence of many strong brands. Vietnam is a big coffee exporter In 2013, the market began heating up with the arrival of Starbucks and other coffee chains, including South Korea’s Coffee Bene, the US’s PJ’s Coffee and Vietnam’s The Coffee House, Trung Nguyen, Highlands, Phuc Long and Passio.‘Laymen’ also grow coffee Vietnam has over 150 coffee export companies and 3,000 coffee collectors, but only one-third of enterprises have coffee bean processing factories that make products for export. This is the first state-owned enterprise in Dak Lak to be equitized.The battle of the coffee chains RELATED NEWS Vietnam’s coffee industry relies on merchants Firms aim for higher profits by selling processed coffee Chi Mai … [Read more...] about Who rules Vietnam’s coffee market?
Customers at the first The Coffee House Signature store, which opened recently in HCM City. — VNS Photo Thu Ngan The Coffee House, a Vietnamese-owned café chain, on Thursday announced plans to open its first store outside Viet Nam this year. Many markets are under company’s consideration, but the first should be China or Indonesia, the company said. Vo Duy Phu, the company’s marketing director, explained the choice by saying the Chinese market is rather similar to the Vietnamese one. Expanding abroad is a means for the company to achieve its target of taking Vietnamese coffee to the world. The Coffee House on Thursday also announced that it has started brewing the Arabica coffee it began to plant in Viet Nam three years ago at all its stores. It recently opened the first The Coffee House Signature outlet in HCM City’s District 1. According to CEO Nguyen Hai Ninh, the company now has a 33ha farm in Da Lat with a capacity of around 200 tonnes per year. The … [Read more...] about The Coffee House to open 1st foreign store this year