To support farmers in the COVID-19 hit region of Hai Duong, grocery giant AEON is selling their produce for zero profit.
The move comes after many farmers in the region have been unable to shift their stock, due to lockdown restrictions in the area.
Over the past three days, 43 tonnes of farm produce, including cabbage, kohlrabi, carrots, tomatoes, guava pears, have been trucked to big cities for sale.
Products are being sold at AEON – Long Biên, AEON – Ha Dong and AEON MaxValu Express Riverside Supermarket (Thanh Xuan, Ha Noi) and AEON MaxValu Express EcoPark (Hung Yen).
The items are being sold at low prices, to ensure profits are solely for the farmers.
Tran Thu Quynh, Northern Merchandising General Manager at AEON Vietnam, said: “Understanding the difficulties of farmers in Hai Duong, AEON Vietnam would like to join hands to support and promote the consumption of their agricultural products.
“We hope the COVIDD-19 situation will become more positive, and the lives of the people here will become stable again.”
To ensure customer’s safety, AEON Vietnam keeps maintaining and strengthening prevention measures in accordance with government regulations at all of its business locations nationwide as well as during the transportation of agricultural products.
In February 2020, AEON Vietnam also participated in the activity of “rescue” agricultural products for farmers in the Southern provinces. In just five days last February, the company consumed nearly 20 tonnes of dragon fruit and nearly 60 tonnes of watermelon. — VNS