Woodworkers in a small craft village in Hanoi’s outskirts have had reputation for creating the most sophisticated Buddha statues in Vietnam. After nearly a hundred years, the statue of “Thousand-Handed Quan Yin Buddha” in Dai Quan Pagoda, Khoai Chau District, Hung Yen Province still retains its beauty. The Buddha has a gentle face, calm half-closed eyes. Her two hands are clasped in front of the chest, praying for peace for mankind, while the other 998 hands stretch out, ready to protect and help her Buddhists. The statue of “Thousand-Handed Quan Yin Buddha” in Dai Quan Pagoda, Khoai Chau District, Hung Yen Province. Photo: Xuan Thanh The “Thousand-Handed Buddha” statue of Dai Quan Pagoda, like hundreds of thousands of Buddha sculptures being revered in temples across Vietnam, was created by talented craftsmen from the Son Dong fine arts craft village.The outer layer of gold vermilion paint covering the Buddha statue made from jackfruit wood is almost intact, … [Read more...] about [Uniqueness of Hanoi’s craft villages] Son Dong – the most famous Buddha statue making village
Bui xuan phai for the love of hanoi awards
Generali Vietnam shining at the Insurance Asia Awards 2022
The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022
Generali Vietnam honored in the “Marketing Initiative of the Year” category
“The Second Proposal” enabled Generali to be consistently ranked top 1 in social media share of voice by YouNet Media during the campaign’s roll-out period, and significantly improve its brand awareness, consideration and preference scores with more than 40 million reaches, 35 million views and 10 million engagements achieved. The campaign has also contributed to Generali’s maintaining its market-leading position in R-NPS measuring overall customer satisfaction. “The Second Proposal” is an integrated marketing campaign launched by Generali on the occasion of 2022 Valentine's Day. The campaign comprised a music video inspired by classic love stories, impressive LED displays showcasing romantic proposal messages, “love” buses dispatched on major streets of Hanoi and Ho Chi Minh City to carry meaningful messages of “lifetime bonding” from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, … [Read more...] about Generali Vietnam honored in the “Marketing Initiative of the Year” category