Tech

As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Viet Nam Online Marketing Forum held in HCM City on Wednesday. Nguyen Phuong Thao, senior manager of Nielsen Viet Nam, said that greater access to smart devices and massive information online could easily intimidate users as it would be difficult to filter and verify information. "Advertisers and marketers are faced with the challenge of providing information that is relevant to customer experiences," she said. “There are already many tools available out there to help businesses boost digital marketing. What they need to do is to make an intervention by connecting with users and providing them with relevant user experiences,” she said. For example, when users book an air ticket online, hotel booking advertisements should be sent to them immediately. In order to make … [Read more...] about Relevant user experiences key to digital marketing

Samsung launches Galaxy Note 9 in two versions, 128GB and 512GB of memory. — VNS Photo Samsung on Tuesday launched the Galaxy Note 9 in the Vietnamese market. Available in two versions, 128GB and 512GB ROM, they are priced at VND22.99 million (US$1,008) and VND28.49 million ($1,249). The phones would be sold starting on August 24 with free upgrades from the 128GB version to the 512GB version offered to the first buyers on the opening day, the company said. This promotion will be available in HCM City, Ha Noi, Da Nang, Can Tho, Ba Ria – Vung Tau, Binh Duong, and Kien Giang. Samsung said customers can pre-order the phone from August 15 to get a free kit worth VND5 million containing a Dex HDMI cable, leather cover and wireless charger. The Note 9 was launched globally on August 8, and comes with many new functions. It has a stylus the company calls the S Pen, which offers users many functions including connecting with the camera. Samsung said developers can even integrate … [Read more...] about Samsung Galaxy Note 9 launched in VN

The Tra Vinh Province People’s Committee has given the go-ahead to three investors to build the Hiep Thanh Wind Power Plant with a total investment of VND3.37 trillion (US$146 million). — Photo nld.com.vn The Tra Vinh Province People’s Committee has given the go-ahead to three investors to build the Hiep Thanh Wind Power Plant with a total investment of VND3.37 trillion (US$146 million). The plant has a design capacity of 78MW from 18-19 turbines, and covers an area of more than 2,700ha in the coastal commune of Hiep Thanh in Duyen Hai Town in the Cuu Long (Mekong) Delta. The investors are Ha Noi-based Ecotech Viet Nam, a renewable energy company, Singapore-based Janakuasa Pte Ltd, and Tra Vinh-based Ecotech company. The plant is the fourth wind energy project receiving in-principle investment approval, according to the province’s Management Board of Economic Zones. — VNS … [Read more...] about Tra Vinh to get a fourth wind-power plant

This year’s programme will run from August 18-24 with the theme "Thang Long Strength – Viet Nam Intelligence" and will include a series of activities in Ha Noi, HCM City and Quang Ninh. — Photo baodauthau.vn The Ministry of Planning and Investment has co-ordinated with various other ministries and agencies to create a programme to connect the country’s innovation networks. The programme aims to attract Vietnamese experts who have trained and worked in countries where IT foundations are well-developed to help reshape the face of Viet Nam’s technological development and promising digital future. Tran Quoc Phuong, director of the Ministry of Planning and Investment’s National Economic Issues Department, said at a press briefing on Friday that the goal of the programme was to share the vision and strategic views of the country’s Party, State and Government leaders on the opportunities to make use of scientific and technological achievements in … [Read more...] about Innovative networks project to take place this month

Viet Nam’s rising usage of mobile devices and the internet have led to great opportunities for digital and online advertising, experts said at a conference on advertising on August 10 in HCM City. Nguyen Van Chinh, CEO of DatViet Media, said: “In the past few months, spending on traditional media such as TV and newspapers show signs of decline.” Spending on traditional media showed a 45 per cent growth rate from 2012 to 2013, but only 2 per cent growth in 2017 compared to 2016. Advertising on cable and online news website is on the rise, as more time is being spent every day on the internet and mobile phones, he said. In addition, more Vietnamese use smartphones and have access to the internet, with 67 per cent and 52 per cent of the population using the internet and social media on mobile devices, respectively, as of January. Internet access is also developing in rural areas, he added. The younger generations rely on digital and mobile devices more so than older … [Read more...] about Online, digital advertising on the rise