Ajinomoto Việt Nam becomes next sponsor for 31st SEA Games

SEA Games

Trần Đức Phấn, deputy director of Việt Nam Sport Administration (centre), Keiji Kaneko, general director of Ajinomoto Việt Nam, (right) and Trần Thùy Chi, chairwoman of the Board of Vietcontent, signed a sponsorship contract in Hà Nội. Photo courtesy of organisers

HÀ NỘI — Ajinomoto Việt Nam became the next diamond sponsors of the 31st Southeast Asian (SEA) Games after a signing ceremony on Tuesday in Hà Nội.

It will be the third time in a row that Ajinomoto has supported the Việt Nam Team at the SEA Games.

“We are very honoured and grateful to be a sponsor of the SEA Games to be able to contribute to the sport of Việt Nam and the further development of sports activities in ASEAN countries,” said Ichiro Sakakura, Ajinomoto vice president.

“This year, as Việt Nam plays hosts of the SEA Games and Ajinomoto becomes an official sponsor, we are delighted to contribute to the success of these SEA Games.”

Speaking at the ceremony, Deputy Minister of Culture, Sports and Tourism Hoàng Đạo Cương congratulated Ajinomoto as the fifth diamond sponsor of the 31st SEA Games this May.

“I appreciate the cooperation of the two sides and believe that Ajinomoto’s contribution will help make it a successful tournament,” he said.

Ajinomoto Japan was established in 1909 with specialities in the business of food and amino acids, guided by leading-edge bioscience and fine chemical technologies. It has offices in 35 countries. They have provided their products to more than 130 countries and territories.

Ajinomoto was a partner of the recent Olympics and Paralympics Tokyo 2020 and is the current sponsor of Việt Nam’s Sài Gòn FC.

According to organisers, a marketing and sponsorship mobilising campaign by Vietcontent Company has reached 99 per cent of its VNĐ70 billion (US$3.1 million) target.

The second Games in Việt Nam will welcome about 10,000 athletes, referees and officials from May 12-23 in Hà Nội and 11 cities and provinces. There will be 40 sports with 526 events organised. VNS