BENGALURU: Customer engagement platform MoEngage has raised $25 million in fresh funding, led by Eight Roads Ventures and its US-based sister fund F-Prime Capital, along with participation from Matrix Partners and Ventureast. The Bengaluru and San Francisco-based company, which helps brands run analytics on their customers, shares insights and automates marketing, said the investment will help it scale up operations in the US and Europe, its two fastest growing markets. It will focus on growth in Asia apart from building new products. “The latest round of funding will help us reach more brands and empower them with the next-generation customer engagement platform built for the mobile-first world that is easier to use, fully integrated and intelligent,” said Raviteja Dodda, CEO of MoEngage. MoEngage says it works with customers in over 35 countries and connects with over 400 million monthly active users, processing over 65 billion interactions and 40 billion messages in a month. It said over 50% of its revenue is driven by enterprise clients, including Deutsche Telekom, Samsung, McAfee and Vodafone.
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