Rural consumers are buying more milk.— Photo boom.com Nguyen Thi Duyen, 35, from the rural commune of Duc Thuong in Ha Noi, spends an extra VND500,000(US$21.5) on milk after her 11 year-old son was said to be “shorter than others” in his class. Duyen told Viet Nam News: “I should have bought milk for him earlier.” However, she was unable to as she was away from home for the last five years, leaving the boy to be looked after by her parents-in-law. “As rural people, we don’t often consume milk,” explained Duyen’s mother-in-law. Things changed when Duyen came back from HCM City where she worked as a domestic helper. Seeing the city kids growing tall and finding her son not as tall as others his age, Duyen started purchasing milk. The Vietnamese fast-moving consumer goods (FMCG) market has hit a new record of 10 per cent growth in rural areas, the highest in four years, according to market research consultant Kantar Worldpanel. Kantar Worldpanel said in its latest FMCG Monitor edition, released on October 31, that the national economy continues to present positive indicators for the third quarter of this year, with robust gross domestic product growth. The consumer price… Read full this story
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