Hanoi-Cradle of Heritage is a 30-second advertising clip on Hanoi made by CNN (Screenshot photo) Hanoi (VNA) – Advertising clips by the US Cable News Network (CNN) to promote Vietnamese capital city of Hanoi have attracted a lot of foreign viewers during their broadcasts from June 3 to August 31 as part of the bilateral tourism deal. The Hanoi Department of Tourism on September 29 said CNN broadcast two 30-second clips titled “Hanoi-Cradle of Heritage” and “Hanoi-Heart of Vietnam” more than 700 times during the reviewed period, fulfilling 51.3 percent of its minimum broadcast commitment in 2019. The department further said that the CNN also broadcast 60-second episodes, including “The Keepers”, “5 Reasons to Love Vietnam”, and “60-Second Vacation”, more than 550 times, surpassing the minimum commitment in the contract by 130 percent. According to the Memorandum of Understanding (MoU) signed between Hanoi authorities and the CNN, programmes promoting the capital on television platforms are broadcast in four regions of Asia-Pacific, Europe-Middle East, North America and South Asia. Short videos on Hanoi were also broadcast on various categories of CNN website such as world, business, tourism and style, as well as on CNN mobile apps. Besides, the CNN also posted… Read full this story
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