|Iconic Golden Bridge in Da Nang city (Photo: VNA)|
According to Vice Director of the municipal Department of Tourism Truong Thi Hong Hanh, the event is organised annually to popularise the city as a safe and hospitable destination.
On the occasion, the city also called on local people and tourists to join efforts to protect local beaches by “saying no to plastic waste”.
The six-day programme features a wide range of cultural and sporting activities such as decoration and installation of coracles, coracle shaking competition, and many other folk games.
Among the highlights will be a bikini flashmob, kite flying festival, and music festival.
Other events include a photo exhibition on Da Nang tourism, a showcase of products made from recycled materials, and tourism promotion programmes, among others.
Da Nang boasts various advantages for tourism, from beautiful beaches and sea, to forest, river and lake ecosystems, but it is essential that the city finds its own unique tourism products.
Covering an area of 1,255sq.km, the city is cited as an entrance to four World Heritage areas including the former royal capital city of Hue, Hoi An ancient town and My Son Sanctuary in Quang Nam and UNESCO-recognised Phong Nha-Ke Bang in Quang Binh Province.
The city has a total 90 kilometres of coastline and dozens of beaches, of which My Khe is well-known as one of the six most beautiful beaches in the world. Meanwhile, the city’s Ngu Hanh Son district is renowned as a centre for stone art, with Non Nuoc craft village stands at the foot of the Marble Mountain.
|My Khe is well-known as one of the six most beautiful beaches in the world. (Photo: vnexpress.net)|
Experts said those natural advantages, when combined with the city’s modern infrastructure, good services, safety and hospitality, create unique traits for the central coastal city.
In fact, Da Nang has emerged as a destination of leisure, media and spiritual tourism, as well as entertainment and shopping activities, and a venue of conferences.
Da Nang was named in the top 10 holiday places in Asia of the prestigious online tourism magazine Smart Travel Asia and top 10 fresh destinations of the global online accommodation reservation provider Agoda in 2013.
The listing has enabled the city to reach out further to the world, according to Amir Ahmad Mohamad, general manager of Hoang Anh Gia Lai Plaza Hotel Da Nang.
In addition, Da Nang International Airport was ranked third among the best airports in the world in 2014, according to a survey by Dragon Air.
The InterContinental Danang Sun Peninsula Resort won the Asia’s Leading Luxury Resort in 2014 thanks to its perfect combination of traditional beauty and modern, luxurious standards.
|A paroramic view of InterContinental Danang Sun Peninsula Resort at night (Photo: VNA)|
According to the Vietnam National Administration of Tourism, Da Nang was said to be the best place to live in Vietnam with many world-recognised records. The cable line that takes visitors to the peak of Ba Na Hills at an altitude of 1,487 metres in just 17 minutes and is able to carry 3,000 passengers per hour won four Guinness Records in 2013. Besides, Sun Wheel, which is 115 metres in height and situated in Asian Park, Hai Chau district, Da Nang, was listed among the 10 tallest wheels in the world.
The US’s New York Times listed Da Nang among 52 places to go in 2015.
On the list of the world’s top 10 destinations for 2018 compiled by the online marketplace and hospitality service Airbnb, Da Nang was ranked fifth in booking surges of up to 255 percent.
In 2018, the city was ranked the second most popular destination for solo or couple travellers, according to the Republic of Korea’s Ticket Monster Inc. The website said people who plan to travel abroad with family members often chose Da Nang.
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