Vietnam’s pavilion at the event The 23rd edition of the L’ Artigiano in Fiera takes place from December 1-9. It is an international industry event that’s been celebrating artisans across the world and their creations for more than 20 years. The event is also a rendezvous for Vietnamese handicraft businesses to promote their goods, such as rattan and bamboo products, brocades to international customers in recent years. In addition, Vietnam’s conical hat is featured in the fair’s promotional video this year. Trade Counsellor of the Vietnamese Embassy in Italy Nguyen Duc Thanh said the L’Artigiano in Fiera offers opportunities for Vietnamese firms to promote their products and study market demand, as well as learn experiences in production and design to meet the demand of consumers in Italy and other nations in Europe and the world. Diego Sala, International Sales Manager of the event, voiced his hope to ink a memorandum of understanding with the trade office of the Embassy of Vietnam in Italy to jointly promote Vietnamese handicrafts and other staples of Vietnam like tea and coffee in the European country. Statistics showed that in the first 10 months of 2018, trade value between Vietnam and Italy reached US$3.87 billion, a rise of 3% year-on-year. Vietnam earned US$2.4 billion from exports to Italy in the reviewed period.