Deputy CEO of Tan Hiep Phat group Tran Uyen Phuong Competing with Giants was originally written in English by Phuong, who serves as Deputy CEO of Tan Hiep Phat group, Vietnam’s leading beverage company. The book was written in partnership with a British journalist named Jackie Horne and an American writer named John Kador. The book is the story of a family-owned business in Vietnam set during the post-war era, which successfully competed against multinational corporations. After the release of the book held at the headquarters of Forbes magazine in New York in August, Competing with Giants was inundated with positive reviews from both domestic and foreign readers. William M. Doheny, former CEO of Coca-Cola Vietnam, said the book shares experience and positive practices that can help entrepreneurs and startups to improve their performance in emerging markets and identify changes in globalization. Competing with Giants is sold on Amazon at US$0.99 for the Kindle edition (a 97% discount) and US$19 for a paperback edition (a 35% discount).