The event was jointly held by the Hanoi Department of Industry and Trade and the Hanoi Promotion Agency (HPA) in a bid to foster consumption in the remaining months of this year and to respond to the “Vietnamese people prioritise Vietnamese goods” movement. The fair featured more than 100 pavilions by prestigious companies and popular brands in the areas of fashion, cosmetics, household appliances, and consumption goods, including Aristino, Vinmart, Alfresco, Sony, Blue Exchange, GenViet, May 10, and others. Visitors were offered huge discounts of 30% up to 100% off on thousands of products and various types of gifts. Within the framework of the Promotion Fair, “Golden Friday” was launched in response to “Online Friday”, the biggest shopping holidays of the year. The Hanoi Promotion Fair and Golden Friday are the last two events within the Hanoi Promotion Month in November, which is a time for consumers to buy high quality products with reasonable prices and attractive gifts. This is also an opportunity for enterprises to promote their brands and sales at the end of the year.