The project, approved by Dak Lak Provincial People’s Committee, also aim to honour domestic coffee growers and traders while encouraging the community to join hands and work together to create and develop coffee culture, particularly in Dak Lak, but also in Vietnam in general. The festival will feature a diverse range of activities including an exhibition on coffee, a seminar on the development of Vietnamese specialty coffee, an exhibition on the world’s coffee history, a street festival, a contest for farmers, a Vietnamese specialty coffee quality competition, free coffee tasting sessions, a Buon Don elephant festival, and an international paragliding contest. Through the chain of activities, the festival is expected to continue to introduce the image, potential and strength of the province; promote investment in processing coffee and agricultural products in the area; and attract domestic and foreign tourists to Dak Lak. The event is also one of the practical activities commemorating the 44th anniversary of the Buon Ma Thuot Victory (March 10, 1975 – March 10, 2019).
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