A seminar discussing preservation and promotion of Bai Choi singing as a special tourism product of Da Nang city in the coming time was held on November 21 in the central coastal city of Da Nang. Participants at the seminar raised their ideas for preserving the UNESCO recognised Intangible Cultural Heritage of Humanity. They agreed that Da Nang should pay heed to training and raising local people’s awareness on the art form to make it more popular among local residents. Besides, Bai Choi singing festivals and contests should be organised more frequently, they added. Da Nang is now home to 10 Bai Choi singing clubs with 200 members being artists and artisans. However, the city still faces challenges in preserving the art form./.