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Foreign investors optimize Vietnam’s beverage market

October 28, 2018 by hanoitimes Leave a Comment

The Hanoitimes – Foreign beverage producers are expanding footprint in Vietnam to capitalize high growth potentials of the estimated US$4 billion market. During a recent meeting with Prime Minister Nguyen Xuan Phuc in Hanoi, Calin Dragan, director of Coca-Cola’s Bottling Investments Group in Southeast Asia and the Middle East, said that Coca-Cola is to build a US$300 million facility in the north of Vietnam.   Coca-Cola is scouting for a location around Hanoi for a US$300 million new plant According to Dragan, Coca-Cola is currently scouting for a location around Hanoi for the plant, which could be Coca-Cola’s fourth in Vietnam. The soft drinks group also plans to open a fifth in Ho Chi Minh City by 2020. The new project is expected to produce both traditional and nutritious products with higher added value, using local materials, while generating jobs for thousands of direct and indirect laborers and developing a network of distribution. Meanwhile, Suntory Beverage, which entered the Vietnamese market in 2013 through a joint venture with US-based PepsiCo, has also ramped up investment in Vietnam in the past four years with a total equal to the total value accumulated in a decade ago. Currently, the company has five factories, 3,000 employees, along with 450 wholesale distributors and more than 1.1 million retailers via direct and indirect distribution channels in Vietnam. Suntory, which currently holds some 30 percent market share in the RTD (ready-to-drink) tea market, said it plans to install three to four new production lines at its… [Read full story]




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