CEPI Asia Awards, organised by the Cards International in collaboration with Electronic Payments International, is a leading event in the Asia-Pacific region to honour initiatives on developing credit cards, e-payments and marketing and trade promotion campaigns. This year, FE CREDIT won “Best Card Design” award for Vietnam’s first limited edition card which was launched during the Lunar New Year 2018. The company received the “Highly Commended” award for its product Fast Cash that allows cardholders access to cash through just one SMS and without an ATM booth, withdrawing money from post offices for free. For the “Best New Product, Service and Innovation Launch” category, FE CREDIT bagged the “Highly Commended” award for its MPLUS+ credit card, a locally-developed unique digital card solution to address card delivery issue in Vietnam. Kalidas Ghose, Vice Chairman and CEO of FE CREDIT, said “Customer-centric innovation is at the core of our business.” The awards recognise FE CREDIT’s leading position in the market while inspiring the firm to strive harder for its customers, he added. Earlier this month, the lender was named “Best Consumer Finance Company, Southeast Asia 2018” by Global Business Outlook.