Brainworks Asia holds Beauty Contest Vietnam-Japan By Trung Chanh A contestant introduces herself to the judges in the qualification round of the Beauty Contest Vietnam-Japan – PHOTO: TRUNG CHANH HCMC – Japanese firm Brainworks Asia and the Vietnam Chamber of Commerce and Industry (VCCI) jointly organize Beauty Contest Vietnam-Japan to find ambassadors responsible for introducing the economy and culture of Vietnam, particularly of the Mekong Delta, to Japanese businesses. Addressing the qualification round in Can Tho City on October 7, Midori Takemori, director of Brainworks Asia, said this is the sixth edition of the Beauty Contest Vietnam-Japan, which is a side event of the Fourth Vietnam-Japan Cultural Exchange program. According to Midori Takemori, two winners of the contest will go to Japan and visit local businesses and authorities to promote the economy and culture of the Mekong Delta and Vietnam as a whole. Nguyen Phuong Lam, vice director of VCCI Can Tho, said: “To lure Japanese investors, Mekong Delta provinces have to help them understanding more about the delta’s culture and people.” This is what the contest aims at. In the qualification round on October 7, the judges picked up eight outstanding contestants from among 30 candidates to compete in the final round that is slated for November 3. They will show off their talent by dancing, singing or performing musical instruments on the stage of the Vietnam-Japan Cultural Exchange program.