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More than 150 items of clothing for boys and girls, created by dozens of foreign and domestic fashion houses and garment companies, will be on display.
Most of the ready-to-wear designs use high-quality materials and will be offered at reasonable prices.
Around 90 amateur fashion models aged from four to 15 will be featured.
“The VJFW 2017 will help to promote Vietnamese brand names and sales, said Xuan Lan, one of the members of the event’s organizing board.
Lan owns Xuan Lan’s Model Agency, an institute of modelling and acting, which offers training courses for fashion modelling, catwalk and photography.
“We will seek new talent for the catwalk through the VJFW and later help them become professional in the future,” she said.
Organized by a group of fashion designers and stylists in Ho Chi Minh City, the VJFW aims to encourage Vietnamese fashion houses, companies and designers to develop their children’s clothing businesses.
Last year, several thousand parents and children viewed and shared comments on the event’s websites and online forums.
The VJFW 2017 will take place at Gem Center in District 1’s Nguyen Binh Khiem street.
Vietnamese brand names and clothing shops have targeted children and teenage consumers in recent years.
Female designer Bui Minh Trang from Kelly Bui Kids offers limited edition items for children under 12 years old.
Sold in shops in Hanoi and Ho Chi Minh City, the brand provides clothing in quality materials like lace, silk and taffeta, with accessories such as belts, sunglasses, gloves and fishnet socks.
“Clothes from Kelly Bui Kids are high-end and pricey, over VND 1 million (USD 45) each, but parents with deep pockets are satisfied,” said Nguyen Thi Nhung, seller at Kelly Bui shop in Ho Chi Minh City’s Vincom Center in District 1.
According to Nhung, to satisfy the needs of the market, domestic brands are spending more to grab the attention of children and their parents. They have also worked to ensure their services and promotions are the best for customers.
“We plan to launch an online service in the near future,” she said.
Designers for Kim, a brand name owned by young designer Phuc Tran in Ho Chi Minh City, combines simplicity and practicality for boys and girls aged 10 to 14. They use pastel, neon, black and white colors on cotton, linen and denim.
With more than 40 designs each season, Kim’s items sell from VND 200,000 (USD 9) to VND 500,000 (USD 22).
Other fashion shops have also upgraded their goods.
Phuong Nguyen Silk and Rabity offer ready-to-wear collections for boys and girls at more than 30 shops in Hanoi, Ho Chi Minh City, Can Tho, Ba Ria-Vung Tau and Da Nang.
Rabity uses silk and satin to highlight the innocence of children who look beautiful in white and cream, while Phuong Nguyen Silk uses cotton and khaki and embroidery in hot colors, such as pearl blue and lemon green, to launch a trend of simple, high-end styles.
While Phuong Nguyen Silk’s popular clothing line starts at VND 200,000 (USD 9), Rabity’s customers should be prepared to pay VND 300.000 – 1.2 million (USD 25-100) per item.
A full range of handbags, scarves, swimwear and jewellery made by local craftspeople are also offered.
“Foreign brand names such as H&M, Zara and Gap in Hanoi and Ho Chi Minh City offer new collections for kids and teenagers at reasonable prices every season. They see our market as promising,” said a representative of Rabity.
“Vietnamese brand names should improve their business to meet consumer demand,” she added.