London, UK – 6th May 2015 – Gold is the new black, according to the latest smartphone sales data from Samsung, with one in four consumers (23%) demanding the Gold Platinum edition of the Galaxy S6 and S6 edge. Stock in this colour is either sold out or near to selling out across European markets, signalling a clear shift in European colour preference.Conor Pierce, Vice President IT and Mobile, Samsung Electronics UK and Ireland said: “For several years, black and white smartphones were the colours of choice for mobile trend setters. However, based on the early feedback we are getting from the market, consumers are becoming much more extroverted in their colour preferences.”Since the Galaxy S6 and S6 edge went on sale last month, we have seen similar demand for Gold Platinum as our more traditional White Pearl and Black Sapphire colour options. We have been surprised by the reaction from the market, which means we are having to intensify our production of Gold Platinum to keep up with demand.”Lifestyle Psychologist Donna Dawson explains why gold is making such a strident comeback: “The colour ‘gold’ represents wealth, abundance, high ideals, optimism and wisdom. After years of recession and tightening our… Read full this story
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Everyone's after the golden Galaxy S6 & S6 edge, and Samsung has various theories to explain it have 366 words, post on www.phonearena.com at May 5, 2015. This is cached page on Talk Vietnam. If you want remove this page, please contact us.
