Tay Son – Binh Dinh Festival and local “brand name”

Building a local “brand name” is the best way to attract tourists, investment, and cooperation. The upcoming Tay Son-Binh Dinh Festival is an opportunity to build the local “brand name”. Any province, more or less, has its own advantages. The issue is that we have to quickly identify distinctive features. Unlike – festival city or Da Lat – flower city, Binh Dinh can only show its advantages through unique cultural values such as Tuong (Vietnamese classical drama), martial arts, bai choi, Champa culture, and the potential of sea tourism.Hue Binh Dinh hasn’t still, however, taken full advantage of its potential. There isn’t, for example, any strategy to use values of martial arts in the tourism development. Many martial arts villages in Binh Dinh with distinctive cultural values haven’t been fully restored. Some are operating thanks to the effort of several Masters. Binh Dinh also has many Champa cultural heritages, including citadels, towers, and pottery kilns, but, at present, the restoration only focuses on towers. Similarly, Tuong art includes not only Dao Tan Tuong Theatre but vestiges relating to Dao Tan’s old house, his tomb on MountainMaiHoang as well as some amateur Tuong troupes. However, we are now concerned of professional troupes only; meanwhile, it’s amateur troupes which create unique features for Binh Dinh’s Tuong art. * Son – Binh Dinh Festival: an opportunityTay The upcoming festival with many activities, basing on distinctive cultural features, is expected to be a valuable opportunity to introduce Binh Dinh to tourists. The event includes…