Asia Pacific aviation has changed irreversibly in the past ten years through the advent of new entrants on short haul routes, encouraged by rising economic growth and increasing market liberalisation. There have been two distinct elements of the evolution: defensive and offensive new entry strategy, but both have increased competitive pressures in the market, stimulating new levels of demand, as we review briefly in this Perspective.Defend and attack! What’s behind new entry?Several factors in the Asia Pacific region will open the door for a new wave of aviation activity:
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