In a second open letter posted to the company’s Web site, Apple CEO Steve Jobs has outlined plans to create a “Greener Apple” by eliminating toxic substances from its products and increasing e-waste recycling efforts. Historically, Apple has been considered one of the technology industry’s greenest companies, being among the first to launch computer recycling programs, eliminate waste in its packaging, reduce toxic output from manufacturing processes, commit to keeping collected e-waste in North America, and to attempt to make products in ways which have the least environmental impact, However, for the last year Apple has been a high-profile target of environmental groups, most notably Greenpeace, which has repeatedly singled out Apple as the least eco-friendly of the major technology manufacturers. Greenpeace’s evaluation of Apple’s environmental policies is based in part on the company’s lack of public commitments to eco-friendly initiatives. In the open letter, Jobs says that Apple traditionally doesn’t talk about its plans for the future, preferring to talk about what it has actually accomplished, with the result that customers and others weren’t informed about Apple’s plans to improve its environmental profile. Jobs says that on investigating Apple’s current practices, he was “surprised” to learn the company is… Read full this story
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